In the new episode of the ‘Conquer New Markets’ podcast, Levent is joined by Mike Korba, the Chief Commercial Officer and Co-founder of User.com and marketing automation expert. Join Levent and Mike as they discuss how the use of CRMs have changed over the past years, how important marketing is for any company’s business strategy, what MACH and CDP are and how it can help your marketing strategy in the long run, the importance of human touch in marketing and how to balance it with your automation and what awaits us in 2022 in terms of marketing.
Marketing activities are usually undervalued by most companies but it’s the first point of contact with your clients and the most important point of a successful business strategy.
CRM has turned into a huge marketing tool in the past couple of years while it was widely used by salespeople and was used for supporting people to have a relationship with current customers only a few years ago. So, any company that wants to take a step further with its marketing should start making the best use of its CRM system.
Whether it’s email marketing, a Facebook group or targeted advertisement, a direct connection with the potential client is one of the most important points of a marketing strategy.
“It’s very important to have a direct connection between me, as a company, and my potential client.”
“Every company should have two main goals; first is marketing and the second is innovation.”
“Human touch is extremely important. Of course, we all work with companies but we don’t buy from companies, we buy from people.”
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ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.
ABOUT THE GUEST
Mike Korba is the Chief Commercial Officer and Co-founder at User.com, marketing automation expert, internet enthusiast and theoretician, e-marketing practitioner and lecturer on biggest Polish universities. He has been working in the marketing industry for over 19 years. He knows both the prospect of working in an advertising agency and the specificity of working in the marketing department. Mike understands what it means to "do marketing with limited resources" and he was a speaker at many conferences, including Websummit, SaaStock, Infoshare.
Personal Linkedin: https://www.linkedin.com/in/michalkorba/