How to use LinkedIn to generate leads & sales with Chris Wilson
Play • 1 hr 3 min

LinkedIn is an extension of your own personal brand. Sales coach and author of  ‘Get noticed: generated leads from LinkedIn’, Chris Wilson joins the show to discuss modern sales tactics, how to cultivate leads and create sales and why having your own persona, speaking with authority and engaging with your audience is key to a successful sale.

KEY TAKEAWAYS

  • To generate sales leads on LinkedIn you must propegate the nurulisation, cultivation fertilisation of a contact they’re ready for harvest. Lead generation is all about quality leads not quantity, it’s about generating leads that will convert into sales.
  • Modern customers can separate salespeople without credibility and authenticity as they’re far more in touch with information than ever before. You cannot sell to anybody without social proof and therefore your value proposition becomes more important than ever before.
  • A good sales person needs to first be a good marketer in order to make the prospect aware of their product or service. Nowadays salespeople need to be much more innovative when connecting with prospects and following the awareness, interest desire, action model (AIDA).
  • Your LinkedIn profile is an extension of your own personality and so you should be yourself first before the voice of a company.
  • Use LinkedIn to create your own persona and speak to your given niche with authority. Always consider what content is best for them before posting and remember to engage with your audience authentically with a response that will stand the test of time.

BEST MOMENTS “Selling is proving a valuable and quality service to a customers problem. Salespeople should feel proud about selling their product or service because they’re offering a solution”

“Social proof is a conversation happening everywhere all of the time”

“Your reputation can be built over many many years but ruined in a non-second”

VALUABLE RESOURCES

https://adamosolutions.scoreapp.com/

CONTACT METHOD

Linkedin:  https://www.linkedin.com/in/leventyildizgoren/

Twitter: https://twitter.com/yildizgoren

IG: https://www.instagram.com/leventyildizgoren/

ABOUT THE HOST

Levent Yildizgoren, author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.

ABOUT THE GUEST

Chris Wilson is a sales coach, author of ‘Get noticed, generated leads from Linkedin’ director of Adamo Solutions and founder of Directors Forum. Chris creates selling systems to help you find, convert and keep clients habitually in order to drive more revenue and profit to your business.

CONTACT METHOD

Linkedin: https://www.linkedin.com/in/chriswilsonsalescoach/ Website: https://www.adamo.solutions/

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