In the new episode of Conquer New Markets, Levent is joined by Eric Jan C. van Putten, VP of marketing at DynamicWeb. With his 15+ years of experience in marketing, ranging from field marketing to marketing operations to leading marketing in international software vendor companies that have strong ties to ‘Experience Marketing & eCommerce’, Eric talks about the DynamicWeb and its expansion while underlining the importance of localisation and translation from a marketing point of view. He also gives valuable suggestions to those who want to expand to global markets.
About resolving the issues that have risen from cultural differences: "Frequent communication combined with individual communication is necessary.”
In the world of e-commerce and international expansion, product information, language localization, and having a fast e-commerce portal for accessibility, can be considered as reoccurring elements.
Three important things that B2B organisations are missing out on are digital relations (customer data), technology driving engagement, and product data for marketing.
To be able to expand into global markets, you have to run research to find your market related to your product while keeping in mind that you will face operational challenges, cultural differences, and legislation issues.
"DynamicWeb is an e-commerce platform supplier and with our composable approach, we combine the best of both worlds. You have the benefit of having all the commonly needed solutions like a CMS for a website, an e-commerce solution, a product information management, a PIM, and a marketing solution in one single platform."
"Let's call it the platform approach the Swede approach, the best of swede approach, you can reduce complexity. Instead of having multiple integrations to support, to keep up in the air, you just have the platform, and therefore it reduces complexity, cost, maintenance quite tremendously and saves you time to market as well.
"When you are expanding internationally or when you are trying to get into a different country, often the first thing to really start doing is of course translation."
"E-commerce is way more than having a website where you can purchase a product."
ABOUT THE HOST
Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional and a PRINCE2 qualified project manager.
ABOUT THE GUEST
Eric Jan C. van Putten is the VP of Marketing at Dynamicweb. With over 15+ years of experience in marketing, ranging from field marketing to marketing operations to leading marketing in international software vendor companies that have strong ties to ‘Experience Marketing & eCommerce’.
Over 4000 companies use Dynamicweb, over 300 partners Dynamicweb has, three teams in the company ( EMEA HQ team, the North American Team, APAC team). Dynamicweb and Alna Business combined strengths help companies to achieve a higher operational efficiency. Vue.ai and Dynamicweb partner to bring end-to-end AI automation to eCommerce in Asia.
Personal Linkedin: https://www.linkedin.com/in/ericjanvanputten/
Visit TTC website: https://ttcwetranslate.com/
Take TTC wetranslate’s Scorecard: https://global.scoreapp.com/