How to run a globe-spanning franchise, with Steve Franks of Water Babies
Play • 35 min

The baby and toddler swim school franchise, Water Babies, has grown at a phenomenal rate since it began in 2002. It now has franchises across the U.K., Ireland, the Netherlands, Canada, New Zealand, China, and Germany, with more territories in the pipeline. Yet despite this exponential growth, its franchisee retention rate is staggeringly high. “We haven’t had a business failure in 17 years,” says Steve Franks, Group CEO and MD.

In this conversation, Steve not only addresses how Water Babies keeps its successful franchise recruitment record watertight, but he also dives into the benefits that swimming brings, the important role Water Babies plays in the 52,000-a-week customer base it helps, the company’s bold upcoming aquatic center project, and much more.

To keep your finger on the beating pulse of franchising, sign up to our newsletter at, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
More episodes
Clear search
Close search
Google apps
Main menu