Making eSport franchising accessible, with Jay Melamed of XP League
Play • 29 min

eSports are big business. By 2023, it’s predicted that the industry could see revenues of over $1.6bn, and venture capitalists have already invested almost three times that amount in numerous gaming-centric brands. The fact is that gaming has come a long way since the days of Pong – and franchising is starting to notice. 

Cue brands like XP League, which is using its ‘league-in-a-box’ model to make this digital arena more accessible than ever before. Jay Melamed, co-founder and CEO of the brand, believes that they could easily hit 100 locations before the end of 2021; despite XP League only launching in September of last year. And this goal is much more than just ambitious talk, as the brand has already grown to 34 locations across 15 U.S. states, with Canadian expansion on the horizon. 

On this episode of the Global Franchise Podcast, join us as we speak with Melamed about the topical appeal of eSports, the kind of franchisees that would be perfect for this emerging trend, and why you don’t need to be a gamer to make it big with this virtual gold rush.

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This episode of the Global Franchise Podcast is brought to you by Scenthound, a unique wellness-focused dog grooming concept with exclusive franchise territories available in key U.S. markets. Learn more at

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