One of the main draws for franchising, especially for busy entrepreneurs trying to juggle life’s many responsibilities with a fulfilling career, is the ability to work for yourself, on your own terms. For Christine Kelly, the founder of children’s soccer franchise Little Kickers, this was the main motivator behind kick-starting her own brand. In 2002, her two-year-old son wanted somewhere to play soccer, and she wanted a new career.
Fast-forward 18 years, and Little Kickers is now an award-winning international network. Christine’s new goal? “Making Little Kickers as important as breakfast.” She’s doing that by prioritizing communication, and making the end-user experience as convenient as possible – keeping students engaged, making sure parents can track their progress, and bringing the brand to the forefront of a family’s weekly schedule.
On this episode of the podcast, find out how the brand managed to retain 96 per cent of its customers during lockdown, and why 2021 could be Little Kickers’ greenest year yet.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international business survive and thrive. For more information, visit expensereduction.com.