Although most of us are now counting down the days until lockdown rules are safely lifted, it’s clear that the return to business as normal won’t be an overnight switch. Gradual steps need to be taken to ensure the hard work of frontline workers isn’t undone, and this means that franchises should be taking the time to plot out a multi-staged approach to reopening sites and serving customers once again.
Jamie Izaks, president of All Points Public Relations, knows this all too well. In fact, he recently published a four-part plan that directs franchisors on how they should be handling franchise development and customer engagement – from now, until a complete transition to a post-COVID world.
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