Aiming for the best and planning for the worst, with Sean Murphy of BDO USA
Play • 25 min

For better or worse, the current climate has exposed which brands have contingency plans when disaster strikes, and which have been caught less than prepared. The thing is, there’s never a bad time to prepare for the worst, and that includes during a global health crisis. 

Sean Murphy knows this more than anybody, having worked within the risk management industry for more than two decades. Now as the managing director of BDO USA, Sean works with businesses every day to assess the impact that something like COVID-19 might have on their brand, and prepare accordingly. This has exposed him to every kind of scenario you could imagine and has also equipped him with some expert tips for franchises that may need guidance when it comes to forward-planning. 

Feeling beaten down? Let’s not forget that a brand is often forged in the toughest of times. We talk about this, and much more, in the latest episode of the Global Franchise Podcast

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