How to keep business buoyant for education brands, with Julie-ann James of Aquababies
Play • 21 min

Did you know that babies are born with a natural ability to hold their breath underwater? Or that in Turkey, babies are required to wear woolen socks when swimming to prevent a chill? Julie-ann James does, because she learned these tidbits and much, much more on her journey to founding and growing international infant swimming school, Aquababies. 

On this episode of the podcast, we speak with Julie-ann about why she believes baby swimming schools remain a smart investment even during a pandemic, and how her brand-new consultancy, PABS Consulting, can help entrepreneurs to build their own brands within this buoyant industry. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

More episodes
Clear search
Close search
Google apps
Main menu