Go Pitch Yourself
Angie Trueblood
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Angie Trueblood is a self-made visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work. Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward. If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is doable and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.
Available episodes
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Sep 12, 2023
107. Why Aren’t Podcast Guests Sharing Their Interviews?
Whether or not podcast guests share their interviews is a common topic of conversation in the podcast community, with hosts frequently expressing frustration and seeking solutions. In this episode of "Go Pitch Yourself," I share the reasons some guests may be less likely to share their interviews and offer up strategies hosts can take to better support them in sharing their episodes.
In addition to sharing what hosts can do to encourage sharing, I also share several actions that podcast guests can take to help ease the perceived 'pain' of helping promote the host's podcast.
Topics covered include:
* The common practice of podcast hosts using guest interviews as a growth strategy rather than a content strategy
* The importance of and how to make it easier for guests to share their interviews
* Why guests not sharing their interviews may be an indicator that you and your guest aren't 'connecting' in a way that maximizes collaboration
* The impact that exploring unique topics with your guests can have on their willingness to share your podcast with their audience
* How guests can be proactive in knowing when episodes go live
* The role that a template can play in repurposing your guest interviews
Full show notes and resources: https://thepodwizegroup.com/guests-sharing-interviews
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Aug 29, 2023
106. What I Learned From Our Summer Lovin' Series
…or How I Spent My Summer Vacation.
For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months.
This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also share my thoughts around that, alongside some of the trends I've been noticing in the podcasting space.
However, if you have a topic around podcast guesting or hosting (or both) that you would like me to cover, reach out to me on LinkedIn @angietrueblood.
Topics covered include:
* How I tend to overcomplicate things - can you relate?!
* What I noticed about podcast listening and production over the summer months
* Should it be the podcast guest's job to grow the host's show?
* A personal example about the power and value of connections made through guesting on podcasts
* Hints of some of our upcoming topics, and how you can get involved
Full show notes and resources: https://www.thepodwizegroup.com/summer-recap
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Aug 15, 2023
105. Updated: Engagement Strategies for Podcasts with Kevin Chemidlin
Are you wondering about effective ways to connect with the podcast hosts you want to pitch to? Or maybe you're a podcast host who wants to engage with your listeners outside of your recording sessions. If that resonates with you, then this episode is a must-listen, as we delve into strategies for enhancing podcast engagement.
For the final part of our Summer Lovin' series featuring our all-time most-downloaded episodes, we present my chat with Kevin Chemidlin from May 2022. Kevin is the mastermind behind a unique method for expanding podcast audiences that gets impressive results. With his inaugural podcast, Philly Who?, Kevin achieved over 100,000 downloads and generated more than $140,000 in revenue within just 18 months.
Drawing from his experiences, Kevin shared his expertise with fellow podcasters, leading him to launch the "Grow the Show" podcast and brand.
Although Kevin's primary focus is on podcast hosts, the engagement strategies he outlines here are relevant for podcast guests seeking to develop meaningful connections within their specific niches. And even if you hate social media, when you hear the amazing results that Kevin's Targeted Daily Engagement technique has achieved, I'm sure you'll be able to find 15 minutes a day to grow your show.
Topics covered include:
* Why Kevin became a full-time podcaster
* What he learned from growing the audience for his local-interest podcast and how this applies to podcasts more generally
* Why having a really focused idea of the potential audience demographic for your podcast can actually lead to growth
* Details of Targeted Daily Engagement, Kevin's signature approach to growth, how it works, and some incredible results
* Coming from the other side, how TDE can be an engagement strategy for podcasts, helping guests connect with hosts - with suggestions on how to approach hosts
Full show notes and resources: https://www.thepodwizegroup.com/engagement-strategies-for-podcasts-updated
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Aug 1, 2023
104. Updated: Generating Leads Through Podcast Interviews with Nikki Rausch
Along with developing and nurturing business relationships, lead generation is the root of why we want to guest on podcasts. So you will have an idea of where you want the conversation to go, and the action you want listeners to take. But forcing the issue might be so far out of your comfort zone, and you really don't want to appear too salesy.
Have no fear! In one of our all-time most-downloaded episodes, Nikki Rausch shares some great ideas about how you can turn up for podcast guest appearances, connect with the host, deliver great content to the audience, AND generate sales leads - all without coming across as sleazy!
Listen again as part of our Summer Lovin' series, and notice how Nikki clearly has a plan of where she wants to lead the audience and plants seeds in a natural way throughout the interview. It's a masterclass of being intentional about how you show up as a podcast guest!
Topics covered include:
* How Nikki is able to gauge the power of podcast appearances
* The ways that Nikki takes podcast interviews and turns them into lead-generating opportunities without being salesy and spammy
* Ways to reinforce your authority by offering bite-sized, actionable steps that listeners can implement to get a 'quick win'
* How much free content should you offer up in a podcast interview?
* The impact that being featured on podcasts has had on Nikki's business
Full show notes and resources: https://www.thepodwizegroup.com/generating-leads-podcast-interviews-update
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Jul 18, 2023
103. Updated: How to Pitch a Podcast Quickly (Do it Messy!)
If pitching yourself for podcast visibility opportunities makes you worry that you don't have your opt-in / landing page / social profiles etc. finalized, then pitching a podcast quickly (aka messily!) might be just what you need.
Continuing our Summer Lovin' series, where we're re-sharing the content from five of our most downloaded episodes, today I lay out the minimum steps needed to get a targeted pitch out to your ideal podcast.
I think this one has been so popular because it shows that your pitch doesn't need to be perfect to be successful, as well as containing actionable steps to take.
Don't get me wrong, the parts of a 'messy' pitch are similar to those of a more finessed one. But trying to send out the perfect pitch can stop you from taking any action at all.
So if you've ever delayed sending a pitch because you think that you need to have everything all tied up in a bow, this episode will help you to feel more energized in your marketing.
Topics covered include:
* What are the minimum steps needed to send a targeted pitch?
* The different parts that go into making a 'messy' pitch, including clarifying what you want to achieve, and how to craft a one-topic pitch template
* How to identify your ideal listener and the shows they are listening to
* How 'Pitching Messy' can help motivate you to keep going for the long haul
Full show notes and resources: https://www.thepodwizegroup.com/pitch-a-podcast-quickly-update
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Jul 4, 2023
102. Updated: Podcast Databases and Networking Sites Review
If you listened to our previous episode, you should have an idea of the type of podcasts that you want to pitch yourself to as a guest. But how do you go about finding these shows? Luckily, there are a number of podcast databases and networks that allow you to search for shows, and pitch podcast hosts (or guests).
For the second part of Summer Lovin' series, I'm bringing you an update of a previous episode where I reviewed four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative - with my friend and former colleague Kim Stewart. We describe how each service works, the different price points, what the user experience is like, and who we think will benefit from using them.
This episode was really popular when we first released it in 2022, so I'm excited to revisit this topic and note any changes that I've noticed.
Please note: I would always recommend that you prioritize building relationships with hosts and guests, as opposed to viewing a podcast appearance in purely transactional terms. But if you're just getting started guesting on podcasts, these services can give you a real jump-start.
Topics covered include:
* An update on podcast matching services and things that I've noticed within the podcasting space
* The importance of finding community and building meaningful relationships with hosts, rather than seeing podcast opportunities as transactional
* Why using a Podcast Database can be good for Podcast Guests who don't have the time to research new shows - and how they can help Podcast Hosts to find guests
* Our reviews of four Podcast Databases - with pros and cons for Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative
* A reminder of the benefits of appearing on so-called "small" shows
Full show notes and resources: https://www.thepodwizegroup.com/podcast-databases-networking-sites-update
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Jun 20, 2023
101. Updated: Where to Pitch Yourself as a Podcast Guest
If you are interested in knowing where to pitch yourself as a podcast guest, today I'm spilling the beans on the strategy we use to identify the types of shows we pitch our clients to.
Today's episode is the first in our Summer Lovin' series, where we're digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered the topic of the One-Liner for Pitchable Podcasts (or OPP) in May 2022.
An OPP is a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*". And it's the basis of whether your interviews will have any impact on your business - because if you don't know the shows to look for, you'll be searching podcast directories without direction.
However, even if you have heard some of this material before, this is not just a repost. As you'll hear, we've refined and developed the OPP process, which is still key to the work we do at the Podwize Group. And interestingly, we've had a shift in the types of shows that we pitch our clients to, that you might want to use in your own pitching process!
Topics covered include:
* What has changed in the way that we pitch clients to shows, and why we now sometimes pitch to podcast hosts who could be viewed as competitors
* The ways that some podcast hosts are looking for guests who will be of interest to their audience because of their values, rather than the service they provide
* A description of how you can come up with your own OPP
* How using several OPP statements can help to define what you talk about on different shows
* Examples of how I use a number of different OPPs in my own podcast pitching
Full show notes and resources: https://www.thepodwizegroup.com/where-to-pitch-yourself-2
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Jun 6, 2023
100. Go Pitch Yourself Turns 100!
It's the 100th episode of the Go Pitch Yourself podcast!
In this special episode, I reflect on where the show has been since we launched in September 2019, look forward to where it's going, and thank YOU for riding this podcasting wave with me. I also share some personal highlights and memories, along with some questions and comments from you, my listeners.
In addition to that, I share how you can help to shape the future of the Go Pitch Yourself podcast. Visit our short listener survey at thepodwizegroup.com/listener23 to get involved.
Topics covered include:
* An extended Podcast Loves of the Week segment!
* The numbers - stats from where we started to where we are now
* Comments and questions from you, my listeners
* What I would do differently and the things that I'm most proud of
* Plans for the summer and how you can help to shape the future direction of Go Pitch Yourself
Full show notes and resources: https://www.thepodwizegroup.com/go-pitch-yourself-100
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May 23, 2023
99. Social Media Strategy for Podcasters with Andréa Jones
Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion?
Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy.
My guest, Andréa Jones, is a social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.
She guides her clients and students from being stuck to becoming strategic, passion-led powerhouses with her straightforward approach to social media: "Take one little step each day. Build social media savvy over time." As she says in our conversation, Social comes first, Media comes later - so let your audience get to know who you are initially.
Listen in as Andréa explains how to create a robust social media strategy for your podcast that works with your personality while meeting your promotional goals.
Topics covered include:
* Why the idea that successful social media marketers are connecting online all day every day is a misconception that can prevent business leaders and solopreneurs from developing a social media strategy
* Why time spent connecting on other people's platforms is a better measure of social media activity than the number of posts you create
* Recent social media trends that Andréa and her team have identified
* Why you don't need to be everywhere all the time - it's ok to lean into your preferred platform
* Andréa's tips for getting people to make the jump from social media to listening to your podcast - whether you're a guest or the host
* How to share your personal brand when you don't want to be on social all the time - and how you can set boundaries
Full show notes and resources: https://www.thepodwizegroup.com/social-media-strategy-for-podcasters
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May 9, 2023
98. The Anti-“Hey, Girl” Guide to Being a Human on the Internet w/Colleen Nichols
When you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic.
My guest today is someone who disrupts the way that Direct Sellers and MLMers (multi-level marketers) show up online. Colleen Nichols is the creator of @noshamesalesgame, one of the most popular Instagram accounts for network marketers. She is also the founder and CEO of Direct Sales Growth Community, the community and training platform for the modern-day network marketer.
Colleen has achieved her success while still being a human online - incorporating her personality into everything she does. And as you'll hear, it's the same when you're pitching for podcast guest appearances - the best way for you to stand out is by being yourself.
Topics covered include:
* Why Colleen's success in Direct Sales came about because she showed up authentically online
* The things Colleen saw in the Multi-level Marketing (MLM) industry that led to the launch of the @noshamesalesgame Instagram profile and the Direct Sales Growth Community
* The vanilla copy-and-paste reach-outs that Colleen has seen in the MLM space, and how this relates to podcast pitches
* Why being human on the internet doesn't necessarily mean that you need to have a big personality
* Colleen's belief that when you release the need to sell, the sales come faster - so pitch yourself as the human first
Full show notes and resources: https://www.thepodwizegroup.com/anti-hey-girl-colleen-nichols
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Apr 25, 2023
97. How I Escaped A Podcast Sales Funnel
We've likely heard of sales funnels, but did you know there are podcast sales funnels, too? Candidly, if you have a podcast and are using it to grow a business, it should have some elements of an effective funnel in place. Lately, though, I've seen an interesting twist on how hosts are using podcasts, which includes them hosting interviews so they can invite 'guests' on who they would love to work with. Basically, they're using the show as a way to get time with someone who would otherwise not spend 30 minutes talking to them.
I don't have any issue with using this as a strategy. In fact, I've advocated for some podcasters using it. What I DO have an issue with is using your show as a way to funnel people closer to working with you and not truly being interested in showcasing their expertise or story for your audience.
And, I have an issue with it because I was recently stuck in a podcast sales funnel. Luckily, I managed to escape and am sharing all the ins and outs of my experience…
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Apr 11, 2023
96. The $3,500 Podcast Appearance Fee w/Alex Sanfilippo
For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show.
I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes!
Alex Sanfilippo is the CEO and founder of PodPros, a software company focused specifically on the podcasting industry. He is also a podcast host of Podcasting Made Simple and a lead educator in podcasting.
Together we talk about why he decided to pay the podcast appearance fee, and what the whole interview process was like - from pitching to interview to the impact on his business. We also talked about what happens when a podcast interview is viewed as a transaction, rather than part of a mutually-benefici…
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Mar 28, 2023
95. Podcast Laws: Are there any? with Gordon Firemark
Are there podcast laws? If so, who writes them? And what do they regulate? In this episode, I chat with the Podcast Lawyer about what podcast laws exist, which ones don't, and how to navigate the legal implications of podcast guesting and hosting.
Why now? Well, on the previous episode of Go Pitch Yourself, I talked about the pay-to-play phenomenon where podcast hosts are charging their guests. Are there laws governing this type of relationship? And are hosts required to disclose that relationship?
Not to fear, Gordon Firemark is here to answer all of these questions, and more.
Gordon has practiced media, entertainment, and business law since 1992 and is often referred to as The Podcast Lawyer™. He helps creatives, artists, entrepreneurs, and others achieve the dream of getting their messages out and making a meaningful impact with their craft.
A podcaster himself, he's been producing and hosting the Entertainment Law Update podcast since 2009 and recently launched the Fuzzy Lawg…
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Mar 14, 2023
94. Paying for Podcast Interviews: Yay or Nay?
How much would you pay for a podcast interview with your DREAM podcast host? We've been seeing more and more individuals paying for their guest interviews on a podcast. And the prices we've seen have ranged between $35 to $10,000, for a single interview.
So today's question is, paying for podcast interviews: yay or nay?
Not only that, but is it worth it? What information do you need to gather before you say yes or no? Plus we talk about what happened when we bit the bullet and paid the fee for a client to appear as a guest on a podcast.
Topics covered include:
* How this practice is working, and the kind of prices we see
* The Podwize Group's standard response, and the questions you should be asking
* How to judge an opportunity to determine if paying for podcast interviews is actually worth paying for
* Our experiences of paying for podcast advertising in comparison to paying for podcast interviews or guest appearances
* What's coming up in the next episode of Go Pitch Y…
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Feb 28, 2023
93. How to Use Podcasting for Business
Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads.
So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast production company, to talk about just that. Megan and I chat through the four roles to consider when podcasting for business, both as a podcast host and as a podcast guest. Whichever role you're in, this episode is sure to shed some light on how to align your podcast goals with your business goals.
Topics covered include:
* The four roles podcasts can play in a business
* How podcast guesting can support those four roles
* When do you need to 'stand out' when podcasting for business?
*…
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Feb 14, 2023
92. Podcast Guesting Q&A (Q1 2023)
It’s time to answer your questions about pitching a podcast. Each quarter, I will take a group of questions on the topic of podcast guesting and answer them on an episode. In this first episode, I’m covering topics ranging from the pitching timeline and how to pitch a podcast to what actions you can take if your interview doesn’t go live… or, worse, the host ghosts you.
The timeline between pitching a podcast and guesting on a show varies, depending on several factors. But, in general, there will be gaps for pitching, following up, getting a yes, getting it scheduled, recording, publishing, and seeing the impact of your appearance. When it comes to how to prepare for your interview, you don’t have to listen to any of the existing episodes if you don’t want to. But I recommend familiarizing yourself with the host’s other content, how they get paid, the podcast description, and a few other factors.
Unless you’re already direct messaging with a podcast host, I recommend…
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Jan 31, 2023
91. Podcast Advertising with Heather Osgood
Podcast advertising is one of the best ways to monetize your podcast. As the Podwize Group continues to grow, I believe that helping our listeners monetize their own podcast revenue is an important step in the growth and accessibility of their show.
Heather Osgood is a podcast advertising expert. For over twenty years, she’s been selling advertising through radio, print, trade show booths, and now podcast advertising where she’s created a successful system for attracting advertisers. She’s taken all her trade secrets on how to monetize your podcast with advertisers, developed The Podcast Moneymaker Course, and has joined me in this episode to share some of her hottest tips.
In our conversation, Heather provides a high-level view of the podcast advertising space. You don’t have to have a podcast with millions of listeners to monetize it and connect your listeners with something very beneficial to them. We discuss the difference between podcast ads and sponsorship, and Heather…
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Jan 17, 2023
90. Turn Podcast Listeners Into Action Takers
Ep. 90 | Turn Podcast Listeners into Action Takers
In this episode, we’re digging into how you can turn podcast listeners into action takers after they hear you as a guest on someone else’s podcast. I mean…that IS the goal right? Not just getting in front of new audiences, but also having them take action and follow you back to your digital home. I’m diving into the 3 parts of the interview - the intro, middle and the end-and sharing what you can do during each to increase the chances that listeners will take action.
Topics covered include:
* The type of prep work should you do before you record that increases the chances that listeners will turn podcast listeners into action takers
* How to position your bio so that it creates curiosity and interest
* The importance of planting seeds and sharing stories throughout the interview
* What type of (and how many) calls-to-action should you offer at the end of an interview?
* How to guide listeners to take action EVEN WH…
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Jan 3, 2023
89. The $25K Podcast Interview with Andrea Liebross
As The Podwize Group develops, I'm always looking for ways to capture and convey the impact that podcast guesting can and often does have on business owners. So when I got a message from a Podwize Co-Op member saying that she could attribute $25,000 of revenue to a single podcast guest appearance, you know I'm going to want to talk to her!
Andrea Liebross is a life and business coach who helps female business owners find their own version of success by focusing on mindset and systems. She has her own podcast, Time to Level Up, but in 2022 she decided to focus on raising her profile through podcast guest opportunities when she noticed the success that guests on her own show were having.
In our conversation, she lays out the work that went into achieving her visibility goals. And I'm pleased to say that this work mirrors a lot of what we've talked about on the podcast recently. Andrea explains how being specific about the topics and shows she pitched, concentrating on building relation…
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Dec 20, 2022
88. Behind-the-Scenes: Streamlining Operations and Offers with Melissa Morris
Growing a business is not typically a linear path, for sure. But, as we test and experiment new offers and services, we run the risk of overcomplicating our operations which ultimately might lead to burnout. I had a bout of burnout during the middle of 2022 until I hired Melissa Morris from Agency Authority to help us organize some of our backend operations. What I didn't see coming from our work together was my recognition that I was running two completely different business models.
The Agency Authority is a project management and operations consultancy for agency owners. And as its founder, Melissa helps business leaders maximize their teams, increase their productivity, and grow their profits, all without sacrificing client satisfaction, the bottom line, or their own sanity.
Melissa's external view of the way we were doing business uncovered a foundational misstep that we'd made as we evolved, one that we're correcting as we move into 2023. As Melissa says, burnout is an operation…
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Dec 6, 2022
87. The Interview-to-Episode Ratio for Business Owners
If you're using podcasting as your main visibility mechanism, how do you know when the amount of content you're creating for your own audience is stopping you from getting in front of new audiences?
Thinking about this question recently (and being a math geek on the quiet) led me to come up with a simple metric.
The Interview-to-Episode Ratio = # of guest interviews DIVIDED BY the # of episodes published on your own show in a given time period
This simple metric offers a comparison of the time spent getting in front of new audiences with the time spent producing content for an existing audience. Tracking the number retroactively offers you a snapshot of how you've spent your time, while estimating it for upcoming months allows you time and space to course correct if you feel the number is skewed too far in one direction.
And, although this metric seems skewed towards podcasters, it can be easily applied to any business-focused content creation.
Topics covered include:
* The 'Po…
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Nov 22, 2022
86. Grow Your Show with Adam Adams
Growing your podcast is every bit as important as producing it. So I love hearing about the different ways that podcast producers help their clients grow their shows. And my guest today has got some really interesting insights.
Adam Adams is the founder of Grow Your Show, where he and his team offer a complete service for podcasters who want to have a top-rated show without all the hard work. He also launched The Podcast On Podcasting which is ranked as a top show for podcasters, so in this conversation, we dig into all the ways that you can grow your own podcast.
But it's not just a case of spending money on advertising. One of the key parts is having a really clear view of who your listener is. However, you'll need to listen if you want to find out about using "awkward" images to build engagement…!
Topics covered include:
* How Adam got started in business and podcasting, and the services that Grow Your Show offers
* How the Grow Your Show team measures success
* Mine and…
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Nov 8, 2022
85. Video Podcasting and Your CEO Style with Melanie Lippman
Even the most powerful female CEOs can get blocked by the thought of dressing in a way that reflects their success and their style. Too often we wear the clothes we think we should wear, rather than clothes that reflect who we are and allow us to define our own CEO sytle. And as today's guest relates, this isn't superficial. Your clothes play an important role in building your brand as a CEO and thought leader.
Melanie Lippman is an Image Consultant and Personal Branding expert who helps ambitious, high-powered women in male-dominated fields learn to use style to communicate confidence, build connections, and achieve next-level visibility. Combining her Image and Color Consulting degrees from the Fashion Institute of Technology with her past experience working with brands like Marie Claire, Saks Fifth Avenue, and Neiman Marcus, Melanie helps women worldwide define their personal brand, making them instantly recognizable, memorable, and viewed as a leader.
I think that the last part -…
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Oct 25, 2022
84. Podcast Interviews as Pillar Content
In today's episode, I chat through how you can use your podcast interviews as pillar content. If you find yourself creating content for multiple platforms with no overarching theme, tune in to learn how to use your interviews as content you can repurpose in multiple ways.
When planning to use podcast interviews as pillar content, it's important to plan for repurposing before you ever send a podcast pitch. What are the types of pillar content that you want to be known for? Once you know that and the types of audiences that are best suited for those topics, you'll be well on your way to leveraging your podcast interviews as pillar content.
When you decide that your podcast interviews will be the key piece of content that you create, sharing interviews will feel more intentional and likely become more impactful.
Topics covered include:
* Why are podcast guest interviews pillar content?
* How to plan differently when you're going to use interviews as content
* Different ways to r…
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Oct 11, 2022
83. Pitching for Sponsorships with Jenny Melrose
It might not seem like pitching for sponsorship (for a podcast or blog) is similar to pitching to be a guest on a podcast, but that's precisely what this episode is about. Alongside my guest, Jenny Melrose, we talk through our different (but similar) approaches to pitching.
Jenny's specialty is helping bloggers pitch for sponsorships, while mine is pitching business owners to be guests on podcasts. We chat about what's similar and what's different about the work we do, and we also talk about our experiences in blogging and podcast hosting.
Jenny Melrose helps bloggers, influencers, and entrepreneurs build their businesses and make money online in a number of ways. She's the host of the Influencer Entrepreneurs podcast and the author of Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.
There's a lot of crossover in the work that we do. But whether you're pitching to be a podcast guest or pitching for sponsor…
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Sep 27, 2022
82. Referral Networking through Podcast Guesting
Even though I'd been looking forward to attending She Podcasts Live in October 2022, I have to admit that I was pretty relieved when it was postponed to June 2023. Although I would've gotten a ton of value from attending - as well as spending time with some awesome women from the podcasting space - there is a business (and a personal) cost to attending networking events IRL.
At the same time that She Podcasts was announcing their news, I was deep into our recent 5-in-5 Podcast Pitching Challenge. I realized that we'd doubled the number of attendees compared to the first event - and we'd done it with a minimal marketing push.
How did we manage this? By using the referral networking possibilities of podcast guesting.
In this episode, I talk about the three things that you need to consider to get the most out of your podcast guesting efforts - including getting precise about the shows that you target and how you can make sure that you're the person that hosts think of when someone has…
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Sep 13, 2022
81. When Podcast Guesting Leads to Launching with Jordan Schanda King
If you've caught the podcasting bug through podcast guesting, you've probably daydreamed about launching a show which, over time, eventually gets into the download charts. But have you ever seen someone launch a podcast that comes out of the gates HOT? As in, instantly making the Top 100 in her chosen category?
That's precisely what today's guest did, my friend and Podwize Co-Op member, Jordan Schanda King.
Jordan is a serial entrepreneur, and since first diving into entrepreneurship a decade ago, she's published a book, founded multiple businesses, and built her Easy Scaling agency from scratch in a year. Easy Scaling's team specializes in tech, design, and copywriting, in order to help female business owners to grow without burning out.
Jordan, like many of our clients and Co-Op members, caught the podcasting bug after guesting on a number of shows. And in this episode, we’re pulling back the curtain to show how she uses (and doesn’t use) the Co-Op training, how her podcast la…
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Aug 30, 2022
80. 5 Pitches in 5 Days with Taran Conwell
If you're unsure whether our 5-in-5 Podcast Pitching Challenge is for you, I think you'll love this episode.
My guest today is Taran Conwell, host of the Undomestic Mom podcast. She joined our first 5-in-5 challenge back in March 202, and knocked it out of the park, getting her first "yeses" before the end of the week.
As we're preparing to rerun the challenge in September, I wanted to bring her back on to talk about her experience. We discuss exactly what the challenge is, how she was able to fit it in around her busy family life, what her big takeaways were, and how she is still using the things she learned in her pitching today.
If this sounds like something you need, sign up for the FREE 5-in-5 Podcast Pitching Challenge, starting on September 12th. I can't wait to see you there!
Topics covered include:
* How Taran found the 5-in-5 experience, compared to pitching workshops she had attended in the past
* What the energy was like inside the group, and how Taran was able to…
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Aug 16, 2022
79. Project Management for Podcast Guesting with Shanice Miller
Yes, this episode is all about project management for podcast guesting… but wait! Come back! Project management - even though it is certainly not in my wheelhouse - is an essential part of successfully pitching yourself for podcast guest opportunities.
My guest today is Shanice Miller. As well as being a client of the Podwize Group, Shanice is a business productivity consultant, specializing in project management. From small startups to multi-million dollar businesses, she helps clients save hundreds of hours and thousands of dollars, through her passion for identifying and solving inefficiencies.
In fact, Shanice helps break down the parts of the podcast pitching process in the same way we typically break down the parts of a pitch template. Tune in to hear how you can grow your business, and any internal processes, without having to reinvent the wheel each time by utilizing project management.
Special Bonus!
Shanice is a project management boss but is new to appearing on podcast…
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Aug 2, 2022
78. Content Repurposing for Podcast Hosts & Guests with Krystal Proffitt
Content repurposing is a buzzword in business circles these days, likely because we're all running at breakneck speed and don't have the bandwidth to create MORE new content. Enter….content repurposing: using one key piece of content as the cornerstone for various other forms. But, what does content repurposing for podcast hosts and guests look like? Will you be reusing the audio in different ways? Transcribing it? Creating videos?
Deep breath. Lucky for us, we can repurpose content without being a tech whiz or a videographer or spending hours a week recording ourselves.
In today's episode, I chat with my friend and content strategist, Krystal Proffitt, to get the lowdown on how she not only repurposes content, but plans it with an eye toward repurposing.
Krystal is a content strategist, coach, and host of the award-winning show, The Proffitt Podcast. She specializes in helping entrepreneurs start, launch, and market their content.
Not a podcast host? No sweat: your guest intervi…
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Jul 19, 2022
77. Podcasts as a Business Development Tool
Why aren't more business owners using podcasts as a business development tool? We often talk about the benefits podcasts bring as content marketing, visibility, and SEO tools. But, at the heart of it and when used effectively, podcasts are an extremely effective and efficient business development tool.
Recently, I recognized that the way we approach podcast guesting and hosting within the Podwize Group, researching strategic partners, reaching out to those potential partners, generating business leads, and getting in front of new audiences: that IS business development.
So in this episode, I dig into four ways we can use podcasts as the business development tool that they really are so you don't miss out on the incredible opportunities they hold.
Topics covered include:
* My definition of Business Development, and why the way The Podwize Group thinks about podcasts fits into this perfectly!
* How the different parts of business development relates to both podcast guesting and h…
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Jul 5, 2022
76. The 5 Phases of Podcast Guesting Support
We've chatted before about the types of podcast guesting support you can get, but you might be wondering WHEN is the best stage of business to receive the specific types of support.
Well, you're in luck. After recently investing in operations support in my own business, I realized that there were many factors that played into the type of support I needed: my stage in business, our revenue, and my personality. Yes…your personality, strengths, and weaknesses absolutely play a role in which type of help will best help fill the gaps in your business.
Tune in to this episode to hear the stages of support you can get as it pertains to your business and personality.
Topics covered include:
* My own story of recognizing the need for support in my business
* How to know when it's the right time to get podcast guesting support
* What this support can look like, whatever level your business is at
* What could getting support open you up to?
Full show notes and resources: https://th…
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Jun 21, 2022
75. Monetizing Podcast Interviews with Danielle Hayden
So you're serious about using podcast guest interviews as a key part of your marketing strategy. You enjoy the interview process and you know how to capitalize on the relationships that can follow. But have you ever wondered how to go about actually monetizing podcast interviews and understand what your return on investment (ROI) is?
Danielle Hayden - our first returning guest on the podcast! - had that exact same thought, and set about finding out the answer for herself. And in 2021, her answer was that 30% of her total revenue came directly through podcast guesting.
Danielle, CEO & Co-founder of Kickstart Accounting, is a reformed corporate Chief Financial Officer who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. She also hosts the Entrepreneur Money Stories podcast, a series of real conversations about money mindset, with valuable, action-packed takeaways for the entrepreneu…
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Jun 7, 2022
74. Review: Podcast Databases and Networking Sites
Recently I've been getting asked a lot of questions about podcast networks and databases - are they worth your time or money?
Podcast databases are usually Software As A Service (or SAAS) products that allow you to search, network, and pitch podcast hosts (or guests). So because they keep coming up, and it's likely to be the kind of service that keeps on growing, I decided to take a closer look at them, along with Kim Stewart, our Account Exec here at The Podwize Group.
We chose to review four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The Podcast Collaborative. We describe how each works, the different price points, what the user experience is like, and who we think will benefit from using them.
Full disclosure: although there are some definite benefits for this kind of service, I don't think any of them is going to change the way that we go about things at the Podwize Group. However, if you're just getting started guesting on podcasts, these services can give…
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May 24, 2022
73. Where to Pitch Yourself as a Podcast Guest
This might be one of my shortest - but most actionable - podcast episodes ever!
The big question I get asked - by podcast listeners, followers on social media, and podcast hosts - is, "How do I find shows to pitch?" More often than not, when looking for where to pitch yourself these people are coming at this question from the wrong angle - they're looking in podcast directories and searching for specific shows.
However, I find that the most useful way to think about this - and the one on which all of my work with clients and in the Podwize Co-Op is based - is, "What are the types of shows I should pitch?"
It's a subtle difference but by asking yourself that question and creating a simple one-line statement - "I pitch to podcasts that speak to *blank* about *blank*" - you can make sure that when you're looking for where to pitch yourself you're reaching out to shows that are speaking to your ideal clients. This approach can also help you to think smarter about your talk topics - beca…
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May 10, 2022
72. Engagement Strategies for Podcasts with Kevin Chemidlin
How are you engaging with the podcast hosts that you’d love to pitch? Are you a host who struggles with ‘interacting’ with listeners when you’re not on the mic? If so, this episode on engagement strategies for podcasts is for you.
Kevin Chemdilin has developed a signature approach to growing podcast audiences and… it seems to be working. After growing his first podcast, Philly Who?, to over 100,000 downloads and more than $140k in monetized revenue in 18 months, Kevin took what he learned and started sharing it with other podcasters.
Now, as the host of the Grow the Show podcast, Kevin helps independent podcasters turn their shows into profitable businesses.
And, although Kevin works primarily with podcast hosts, his approach to engagement is incredibly relevant to podcast guests who’d like to connect with hosts in their niche.
Topics covered include:
* Why Kevin went from software development to a full-time podcaster
* What he learned from growing the audience for…
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Apr 26, 2022
71. Authenticity in Marketing: Finding YOUR Visibility Platform with Aubree Malick
We all know that social media acts as a key visibility platform player and a core part of your marketing activity - at the very least, you need somewhere to point listeners to at the end of your podcast guest slots. But finding authenticity in marketing can feel complex when it comes to social media. Thinking through each platform you can utilize, TikTok may not be top of your list even though it was one of the top three fastest-growing brands of 2020, alongside Zoom and Peacock.
My guest today was one of the many people who experimented with TikTok that year, and she now uses it as her main marketing channel and visibility platform - alongside podcast guesting and hosting her own show.
Aubree Malick is a mom, former teacher, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon-to-be-former) teachers experience the freedom that comes from designing a freelancing business with the skills they already have. After…
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Apr 12, 2022
70. Short-Term Hustling: A 5-in-5 Challenge Recap with Ava Jayne
The word "hustle" has got a bad reputation, particularly in the online business world. But our recent 5-in-5 Podcast Pitching Challenge consisted of short-term hustling, a way to get some high-quality, well-targeted pitches out of the door in a short period of time.
In order to reflect on how the challenge went, I reached out to Podwize Co-Op member Ava Jayne to get her take. And she is the perfect person for the job!
As a recovering procrastinator turned Accountability Assistant, Ava understands that knowing what to do does not always translate into getting it done. Her method of Accountability Assistance provides normally high achievers with a proven system that releases them from the chains of procrastination, the heaviness of overwhelm, and the guilt of not keeping their promises (even to themselves).
Listen in to find out what Ava got out of participating in the short-term hustling challenge.
Missed out this time? Sign up to the waitlist to find out when we'll be launching the…
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Mar 29, 2022
69. How to Market a Podcast (as a Guest) with Jeremy Enns
At first glance, you might be confused as to why, as a guest, the struggles podcast hosts have in knowing how to market a podcast is relevant to you. Truth is, guests play a significant role in marketing the shows that they're on. And, bonus, we can learn a thing or two about marketing from the core tenets of podcast marketing, too.
By showing that you understand the goals of a podcast host, you'll demonstrate that you are a valuable guest and partner. What's more, you'll likely develop a new business relationship and increase opportunities for collaboration in the future.
Jeremy Enns is the CEO of podcast marketing agency Counterweight Creative. He is the creator of Podcast Marketing Academy, a 6-month, high-intensity program for brands and creators who are serious about building a sustainable marketing system for their podcast, converting casual interest into brand evangelists.
I've taken part in a number of his trainings and can attest to the value of the content he creates. So m…
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Mar 15, 2022
68. How to Pitch a Podcast Quickly (Do it Messy!)
Anyone who has followed the development of my business might think that the idea of a podcast pitching specialist telling you to "do it messy" goes against the grain. But the whole point of this concept is for you to get some pitches out of the door, get you started, and give you some quick wins.
I'm also running a '5-in-5' Pitching Challenge (launching on Monday, March 21st, 2022) to give you motivation and support and jump-start your pitching game.
It might seem like this doesn't go with what we do in the Podwize Co-Op. But trying to send out the perfect pitch can stop you from taking action at all. And the parts of a 'messy' pitch are similar to those of a more finessed podcast pitch. The point is to inject energy into your pitching workflow.
You can pretty-up your website, opt-ins, and promotional offers later. But the important part of visibility is that you have something to say which is of value to an audience. Don't let anything stop you from getting your message out there!…
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Mar 1, 2022
67. Auditing Your Podcast Interviews
When was the last time you listened to one of your podcast interviews? That's right, when have you put a critical ear to one of the visibility opportunities you spent time and energy earning? In The Podwize Group, we call this auditing your podcast interviews and we believe it's one of the most important things you can do to impact your interview conversions.
Whether you hate the sound of your voice, don't 'have the time' to do it, or genuinely never thought about it…this episode is for you.
Today, I cover why you should be listening to your interviews once they go live, which parts are most important in attracting audiences back to you, and specifics about how to improve if your interviews aren't knocking it out of the park.
Topics covered include:
* Why you should learn to love, or at least appreciate, your voice - and how I did the same
* Sound quality is about more than just the mic that you use - how unconscious things you say can undermine your authority
* Ideas for h…
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Feb 15, 2022
66. How do Spotify and Joe Rogan affect your business?
Unless you've been hiding under a rock, you know that the big talk in the podcasting world is about the Spotify / Joe Rogan controversy. Musicians and some podcasters are removing their content from the platform because of misinformation and racially inflammatory language on his hugely successful podcast. And the debate is now filtering down to independent podcasters and guests.
With that in mind, this is less of our usual "How to…" episode and more of a "How do…" episode - as in, how do we choose guesting opportunities (and guests) that align with our values? And if we disagree, how do we do this in a respectful way that allows for a variety of opinions but isn't harmful to audiences?
Walking through these matters with me is Esther Littlefield, a marketing strategist & business coach, and the host of the award-winning Christian Woman Leadership Podcast and Christian Woman Business Podcast. Esther is passionate about helping clients cut through the confusion and find clarity, so…
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Feb 1, 2022
65. Having Fun with Private Podcast Feeds with Deanna Seymour
Over the past year, we've seen the rise of private podcast feeds, which are podcasts whose access you pay for, typically either with money or an email address. They can be used in a variety of ways, as the 'carrot' for Patreon subscribers, as an opt-in, as an additional way to deliver content in a course or membership - so many ways. So, when Deanna Seymour shared that she was using private podcast feeds as a way to deliver a summit-like audio series, I knew I wanted to bring her on the show.
"Today you are you, that is truer than true. There is no one alive who is you-er than you." - Dr. Seuss
My guest today is my friend and collaborator Deanna Seymour. She uses humor and empathy to help her clients feel more comfortable being themselves while marketing their business and connecting with their ideal clients. And when she's not harnessing the power of creativity and playfulness in her work, she's probably calling out the sleazy marketing techniques we've all seen in the online space.…
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Jan 18, 2022
64. Ways to Get Podcast Production Support
I have always said that appearing on podcasts is a gateway drug that eventually leads to launching your own podcast. In our last episode where I outlined the different ways you can get support for pitching, I figured it's only right to apply that same method of thinking to a podcast you host. Today, I share all the ways to get podcast production support.
If you're thinking about launching your own show, all the things that you don't know can be pretty overwhelming. How do I know this? Friends, I've been there.
I talk through all the steps it took to get this podcast launched, including all of the tasks you might want to consider outsourcing. I also include a behind-the-scenes peek at how we put this show together, tips on where you can find help, as well as showing how membership of The Podwize Co-Op could be all the podcast production support that you need to launch your own podcast in 2022.
Topics covered include:
* How my 2022 goal for the Go Pitch Yourself podcast is going -…
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Jan 4, 2022
63. Ways to Get Podcast Pitching Support
As we move into the new year, you might be considering getting some podcast pitching support. But, what type of podcast pitching support options are there?
Obviously, here at the Podwize Group, we have some skin in this particular game, but we are also STRONG advocates of stair-stepping your way into outsourcing the whole kit and kaboodle. In this episode, I detail a number of ways to get podcast pitching support for the various parts of the pitching process, whether you have a VA that can help or you're hiring someone to handle research, as an example.
Topics covered include:
* My 2022 goal for the Go Pitch Yourself podcast and how YOU can help
* Reasons we see SOME business owners not prioritizing guesting on podcasts
* How to decide if having your current teammates support you makes sense?
* A discussion on getting clear on your goal for getting podcast pitching support? Spoiler: aim to 'delegate' ownership v. task management
* The benefits of outsourcing various parts…
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Dec 21, 2021
62. An Inside Peek at our Podcast Pitching Strategies with Kim Stewart
In this episode, I'm excited to introduce Kim Stewart to you all - another Podwize team member. We dive into the podcast pitching strategies we've been implementing behind the scenes to help increase pitch conversions.
As well as being a part of our team, Kim is a book marketing strategist who helps nonfiction authors reach new readers by guesting on podcasts. Since 2014, Kim has helped authors build their platforms and launch and market their books long before and long after their release date.
Although Kim approaches pitching in a way that supports authors, there are a lot of parallels in the work we both do, particularly in the way that she encourages her clients to build their visibility in general, not just during launches.
This is directly relevant to anyone in the online business world looking to use podcast guesting to promote a specific offer. No matter what podcast pitching strategies you choose to implement, remember: always lead with the value you're bringing to the audi…
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Dec 7, 2021
61. Actionable Tips to Improve Your Pitch
As we barrel headlong towards the holidays, it’s time for us to reflect on how the pitches we send have changed in 2021. These changes are a strategic shift, brought about by two key things we’ve noticed:
* There are more people out there who are pitching themselves for podcast guesting opportunities
* There are more people out there sending BAD pitches to podcast hosts
So what I try to do, both on this episode and in the podwize co-op, is to provide you with actionable, strategic advice to craft your podcast pitches in the best way possible. And by the same token, make it easier for podcast hosts to see that you’re going to bring value to their audience.
In this episode, I share with you the ways in which the pitches we send have changed, the rationale behind these changes, and point you towards a valuable free resource that will immediately sharpen up your pitching game!
Topics covered include:
* If you’re getting value from the podcast, leaving a rating and review…
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Nov 23, 2021
60. Podcast Audio Made Simple with Steve Woodward
The whole purpose of the work we do here on the podcast and in the podwize co-op is to draw back the curtain on the podcasting space and demystify the processes, both for hosts and guests. But even then, there are some elements that can seem off-putting, particularly if you're just beginning to explore using podcasts to increase your visibility.
Podcast audio and microphones can feel like a roadblock when you're just starting out. It can seem so confusing that it might even put you off getting your voice out there at all.
My guest today is self-confessed audio geek Steve Woodward. Steve has been involved with home and studio recording projects since he was at school. Alongside this, he worked in arts marketing for over 20 years, specializing in creating and editing clear and persuasive copy. He now combines his audio and copy-editing skills to work on podcasts, founding the Podcasting Editor brand in 2019.
Steve has been the editor on the Go Pitch Yourself podcast from the very begi…
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Nov 9, 2021
59. SEO for Podcasts with Akilah Thompkins-Robinson
SEO (Search Engine Optimization) is one of those parts of any online business that can make you seize up. You know it's important but how do you get started? And SEO isn't just important for websites ranking via Google - every podcast player is basically another little search engine of its own. This is why it's beneficial to understand how SEO works not only at the website-level, but how SEO for podcasts can impact your visibility.
Don't panic! My guest today is the brilliant Akilah Thompkins-Robinson whose goal in life is to help female entrepreneurs learn SEO and search marketing strategies in order to grow their businesses. Akilah has worked in IT for 17 years and she also tours the country speaking about the importance of using your voice to become visible in business, particularly in spaces where women traditionally lack representation.
A brief warning: this interview is PACKED with actionable tips. So like I say at the top of the episode, I recommend that you listen to it at le…
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Oct 26, 2021
58. Do This, Not That for Podcast Hosts
It’s no secret that guesting on podcasts is a great way to get in front of audiences. After all, pitching for these opportunities is pretty much what we’re all about here! But all too often we’re seeing that some podcast hosts seem to be viewing the pitching process as a way to weed out less than ideal guests, rather than make it an easy process for perfectly matched guests.
With that in mind, my Executive Assistant Courtney Hampton and I put together what we’re calling a “do this, not that” love letter to podcast hosts. We organized our thoughts around three areas - the pitching stage, the period where you’ve landed the opportunity, and the post-interview stage. I talk about our frustrations around pitching, and things that podcast hosts should be doing in order to create a great experience and build a solid relationship with their guests.
Obviously, this isn’t all on the hosts. Podcast pitching is a two-way process. Yes, you have something to gain by appearing on so…
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Oct 12, 2021
57. How to Pitch Virtual Summits with Nicole Batey
I've noticed recently, both within Go Pitch Yourself and the Podwize Co-Op, that there's a lot of interest in virtual summits. What are they? And how do you go about effectively pitching yourself to speak at a virtual summit?
Even though I've attended and guested on virtual summits in the past, I’ve noticed that the variety of online events has evolved since COVID. So, I invited Nicole Batey, an expert in virtual events, to come on the podcast and give us the lowdown.
Nicole Batey helps female online business coaches fill their high-ticket group coaching programs through virtual events that make attendees and clients say, "When can we do this again?"
Listen in to find out the kind of virtual visibility opportunities that are available, the kind of impact they can have on your business, and - of course - what to include in your pitches for them.
Also, you'll notice that we’re trying a few different things with the podcast from now on, including our first sponsored ad! Make sure…
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Sep 28, 2021
56. Capsule Podcasts with Betsy Wallace
I’ve said many times before that podcast guesting is a gateway drug to starting your own podcast, but not every business warrants a long-running show. Sometimes, providing value in a short-form, bingeable series is the perfect choice.
Enter today’s guest, my friend Betsy Wallace, who is the guru of the Capsule Podcast—a concept which I think is pure genius.
In 2018, Betsy and her sister launched their own podcast, Dinner Sisters. Today, almost thirteen thousand people tune in each month to hear what they’re making for dinner. Betsy launched her business, Capsule Podcast, to help brands, authors, speakers and coaches use a 6-episode podcast mini-series to grow their business.
As I explain in the introduction, immediately after we finished recording, Betsy and I began planning how we are going to work together to help people explore the visibility benefits of capsule podcasts. Connect with us both on IG and DM us if you’re interested in working together - @angie_trueblood an…
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Sep 14, 2021
55. Announcing: the podwize Co-Op
I always love sharing solo episodes with you all, but this one is more special than usual. For years, I have noticed an unfilled need for those of us who use podcasting as an extension of our business, whether that's through guesting, hosting, or both. There have been times that I’ve actually craved a space and relevant resources for business owners who were using podcasts as their primary visibility and/or content marketing medium. And, as the result of a recent survey of the GPY audience, I know that many of you agree!
So, I've created that space! I’m pumped to announce that the podwize co-op will be launching in October 2021. As I share in this episode, the co-op has come to fruition very organically over the last few months after paying attention to Go Pitch Yourself students and how they are using our coaching time. Funny enough, our regular Q&As have evolved into more of a come-as-you-are mastermind format, where attendees support one another by sharing their experiences and…
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Aug 31, 2021
54. PITCHED: Event Sponsors with Shannon Siriano Greenwood
Welcome to the first episode in a new series we’ll be running over the coming months: PITCHED. In these episodes, I’ll be interviewing guests who have pitched themselves and their businesses for different types of opportunities so we can see the overlap in pitches of all types that work.
My guest in this episode is Shannon Siriano Greenwood, the founder and CEO of the Rebelle brand, which supports working women in creating meaningful connections that will support them both professionally and personally.
Although Shannon hosts her own podcast and has been a member of the GPY program, the pitching she talks about here isn’t about podcasts. Rather, it's about how she approaches businesses and organizations in regards to gaining event sponsors for the Rebelle conference.
I hope that you'll see that the basics of a pitch don’t change, even when the ask does. And as we’ve mentioned many times here, the pitch and the 'get' aren’t the end of the story - the important part is cre…
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Aug 17, 2021
53. Following Up: Why, When and How
While planning future episodes of the Go Pitch Yourself podcast, I realized that I’d never done an episode about following up on your pitches. Now, I know that people can struggle with feeling like they’re pestering the host or being annoying. But you have to remember that your expertise and unique perspective offer value to the host and their audience. That’s why you made the pitch in the first place, right?
In the coming months, we’re going to be expanding out from podcasts to pitching for visibility opportunities in a variety of areas. But the idea of a well-thought-out follow-up plan and script applies to any medium.
The important thing is getting your message out there. You’ve already identified the audience that you can help, and following up in a respectful way can be a key part of ensuring that you stand out, and increase the number of “yeses” that you get.
Topics covered include:
* How to stop worrying about being annoying and have faith in the value of wha…
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Aug 3, 2021
52. Updated: Podcast Pitching Sprints in 2021
This week, I’m revisiting an episode from the start of 2020, which might have gotten lost in everything… well, 2020! But as things begin to look a little more normal, I wanted to revisit the idea of podcast pitching sprints. Because if you’re slowly reengaging with your podcast visibility work, a good pitching sprint can really kick things into gear.
Although there are a few outdated references (iTunes, anyone?), the content is solid and the idea of pitching sprints is perfect if you’re adopting a more purposeful approach to your business’ visibility.
If you happen to be new to me (welcome!!) and want to learn more about leveraging the power of podcast guesting, you are invited to check out my on-demand Pitch Like a Pro masterclass.
Topics covered include:
* Changes in the way that I measure the benefits of podcast visibility activities - including how to track hard-to-measure factors
* The logistics of pitching in sprints - and why you’re still in control of your i…
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Jul 20, 2021
51. In-Person Networking as Courting with Carrie Sharpe
In our last episode we talked about how, after a LONG time, real-life, in-person networking events are a thing once more. Some of you might be full of joy at the idea, but an equal number of you will be horrified that you’re going to have to get out there once again.
So how can you make the best out of these opportunities and put yourself and your business out there in a way that still reflects your true, authentic self?
To help you out, my guest today is Carrie Sharpe, a Communication Consultant, Speaker, and Co-Owner of He Says, She Says. She is also the co-host of the Speaking with Ryan & Carrie Sharpe podcast. With over twenty-five years of experience and training, Carrie coaches clients in communication and public speaking skills.
We talk about how in-person networking (and pitching) should be like courtship. And don’t worry, introverts - we’ve got your back!
Topics covered include:
* The work that Carrie does alongside her husband, Ryan, and how they serve their clie…
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Jul 6, 2021
50. Making Connections in Real Life… Again!
So, today we celebrate Episode 50 of the Go Pitch Yourself podcast! Thanks to those of you who've been listening for the last 2 years and welcome to those who've recently joined us.
The idea for this episode, about meeting in real life, began a year and a half ago. But then 2020 happened and it was no longer relevant. Since then, it's fair to say that my online and virtual relationships have been critical in making connections and maintaining them, both personally and professionally.
Now, though, as the world is gradually opening back up again, it seems like a good time to start looking at how we can begin making connections with people IRL again.
Topics covered include:
* Go Pitch Yourself is 50! It's OK if you didn't get me a gift. All I ask is that you please leave a review wherever you're listening so that people will know that they're going to get value from the show. Thanks so much!
* Why making connections and meeting people IRL is so important, even if we're doing the m…
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Jun 22, 2021
49. Podcast Swaps, Pitching, & Producing with Danny Ozment
Today’s episode is a different type of interview than I normally share. After a recent podcast appearance of my own, I was approached by Danny Ozment, the host of ‘So You Want to Podcast?’, about appearing as a guest on his show.
But rather than just a straight-up interview, he suggested we do a podcast swap. So, instead of recording an interview for each of our shows separately, we recorded one conversation that we both could use for each of our shows. I thought that was a really interesting idea, so that’s what you’re hearing now.
Danny is a marketing consultant, brand strategist and podcast producer who helps entrepreneurs and businesses create podcasts that build brand loyalty and make their marketing efforts more effective. Danny is a classically trained musician who previously worked in arts and music and found he needed to work from home to support his family. He uses his skill set to help podcasters and other businesses deliver their message more effectively.
As I…
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Jun 8, 2021
48. Pitching High-Profile Guests for YOUR Podcast with Kate Kordsmeier
A question I often get from podcast hosts is, "Do the skills you teach around pitching also help in pitching high-profile guests for my own show?" To help answer that question, I'm excited to share this interview with my friend Kate Kordsmeier.
For nearly a decade, Kate was a full-time, freelance journalist before creating the Root + Revel wellness blog. This turned into an incredibly profitable, six-figure business - so successful, in fact, that she has grown that business into an asset that she's selling!
Over her career, Kate has handled pitches from all angles. As a freelance journalist, she pitched stories to editors, and now, as a podcaster herself Kate is on the receiving end of so.many.pitches. Since launching the Success with Soul podcast in April 2020, Kate has already attracted high-profile guests like Pat Flynn, Amy Porterfield and Tarzan Kay.
So how has she managed that? Tune in to find out!
Topics covered include:
* The ways that Kate has followed her gut when pivo…
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May 25, 2021
47. Opt-Ins That Serve and Sell with Kate Doster
I'm so excited that my guest today is Kate Doster, a current client of ours. She is here to share all of her wisdom in the email marketing space, which is closely connected to the world of podcast pitching.
Kate is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their small but mighty audiences thanks to fun email marketing and easy yes mini-offers.
In this episode, we go ALL IN on a conversation around freebies and opt-ins that lead people to join your email list in a way that feels authentic AND is profitable. We also talked about how much you should actually ‘give away’ in your opt-in freebies, what format you should use, and we even nerded out on metrics a little bit!.
I hope you find this episode helpful and uber-actionable. I would love to hear from you what yo…
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May 11, 2021
46. Building the Ideal Client Experience for Podcast Hosts & Guests with Amy Feierman
My guest today is Amy Feierman, who you might remember as our first Action-Taker of the Month. Amy is a client experience strategist and a student in the Go Pitch Yourself program.
Her experience might seem like a bit of a stretch in terms of its relevance to ‘visibility’ at first glance. But, since I’ve always maintained that the key to podcast pitching is building and maximizing relationships, with both the host and audience, having Amy on as a guest was a no-brainer. In this conversation, Amy and I chat about the ideal client experience as a two-way street, relating to both the potential guest and the podcast host.
Listen in to find out what a client experience strategist does, how Amy’s work relates to podcasting, and why losing her job when six months pregnant was one of the greatest things to ever happen to her.
Reminder: the doors for the Go Pitch Yourself program are opening back up very soon. So make sure to sign up for the ‘Pitch like a Pro’ masterclass if you…
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Apr 27, 2021
45. Show Up Boldly as YOU
My aim is always to create a safe space where women can feel confident and supported to transform the way they approach visibility and show up boldly as their true selves. Following a coaching call with the members of the Go Pitch Yourself program, I felt something nagging at me to share a bit about our conversations with you.
Each time we welcome new students into the program, I’m humbled at the opportunity I’ve earned to support these incredible women in sharing their voices and gifts with the world.
As these women are working through how to show up boldly as their true selves, I thought it only fitting for me to do the same. So, in this episode, I also share with you some ideas and topics that I’m considering sharing in a bigger way but have been hesitant to put out there.
If you listen to this episode and recognize that you’ve had a block preventing you from showing up boldly, I’d love to hear from you. Bonus, if you’re deciding to push through that fear and do it an…
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Apr 13, 2021
44. Storytelling as the Heart of All Pitches with Kim Wensel
Writing the classic elevator pitch, similar to podcast pitching, involves telling a story that makes a connection between what you have to offer and what the other person (or their audience) wants. But when it comes to writing your own pitches, or an “about” page for your website, do you struggle to use storytelling in a relevant way that can convince and convert?
My guest today, Kim Wensel, is a messaging consultant who sees herself as a personal journalist for her clients by helping them tease out the stories that get to the heart of what makes them unique.
I loved chatting with Kim because what she’s talking about absolutely relates to crafting killer podcast pitches. Having a nuanced shift in how you tell your story can help you position yourself as a thought leader and broaden the range of people who get value from your work!
Kim Wensel is a strategic communications consultant and writer with nearly 15 years of experience leading nonprofit and small business messaging. At…
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Mar 30, 2021
43. Visibility for Brick-and-Mortar vs. Online Businesses with Stacy Tuschl
If you have a brick-and-mortar business and are trying to grow your visibility, how should your strategy differ from that of an online business?
My guest today, Stacy Tuschl, has successfully founded and grown both brick-and-mortar businesses and online businesses. Stacy started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar dance studio that she still runs today. She is a bestselling author, the host of The Foot Traffic Podcast, and the founder of the Foot Traffic Formula, which helps small businesses around the world get more customers in the door.
On today’s show, we talk about the differences and similarities of building visibility for both of her businesses, so that you can know if podcast guesting is a good fit for your business.
We also go behind the scenes of Stacy’s own podcast pitching strategy and the role her team plays in supporting her. As the host of The Foot Traffic Podcast, Stacy’s team both pitch…
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Mar 16, 2021
42. The Value (and Impact) of B+ Work
Is your quest for flawless perfection stopping you from snagging opportunities that will increase your visibility? Lately, I've been thinking that even though we naturally want to put our best work out into the world at all times; sometimes, it’s more important for us to just get something out there.
I’ve been talking to members of the Go Pitch Yourself program about the value of B+ work. Even in my own work, I can find it hard to realize that good enough can be enough.
I don’t recommend you stop aiming for excellence. But when it stops you from taking the next step and moving forward, it might be more important to just let it go.
And if you’re listening to this podcast on the day it’s released (March 16th, 2021), there’s still time to register for my FREE live pitching masterclass, Pitch Yourself Like a Pro (March 16th & 17th, 2021)
Topics covered include:
* Register for Angie’s FREE live pitching masterclass, Pitch Yourself Like a Pro (March 16th & 17th, 2021)…
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Mar 2, 2021
41. Using Your Podcast Pitch to Pitch All the Things with Lisa Lisson
We’ve talked in the past about pitching to your niche. My guest today has taken that to the extreme and continues to develop the areas where she can get in front of - and bring value to - new audiences.
Lisa Lisson is a genealogy researcher and the creator of the Are You My Cousin? blog and joined the Go Pitch Yourself program in January 2020. And even though her zone of genius might initially appear quite narrow, she has used what she has learned to capitalize on a wide variety of situations where she can bring value to audiences.
As a genealogy researcher, Lisa Lisson takes the overwhelm out of genealogy research and keeps researchers moving forward finding their ancestors. Whether researching ancestors alongside clients or writing how-to articles and books, Lisa uses her 12 years of research experience to help others build a solid research plan, find the needed genealogy records, and get the most out of those resources.
Topics covered include:
* Details of my first ever live…
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Feb 16, 2021
40. Guest Expert Opportunities: What They Are and How to Land Them
In December of last year, I reviewed how my visibility work had been going - check out The Go Pitch Yourself Annual Review for 2020. One of the topics I discussed was my success in getting in front of various communities as a guest expert, as a part of my own pitching process and visibility strategy.
Well, it turns out this is something that is on a LOT of people’s minds in the Go Pitch Yourself community, so today I take a deep dive into all things “guest expert-y”. I share what different guest expert opportunities look like, why this kind of visibility opportunity can be so valuable, and how you can go about earning them.
Also in this episode, be sure to listen closely for a special announcement about my upcoming FREE Masterclass.
Topics covered include:
* What the different kinds of guest expert opportunities look like - and how to prepare for them
* How the consistency of your pitching and visibility work is key to earning guest expert appearances
* The number of g…
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Feb 2, 2021
39. Monetization, Advertising and the Podcasting Landscape with Meagan Francis
Have you ever considered buying podcast advertising for your business? Perhaps you have your own podcast and you want to approach sponsors for monetization opportunities. Or maybe you just want to get a better feel for the whole podcasting landscape.
If you answered ‘yes’ to any of those statements you’re going to get a lot out of today’s episode. My guest today, Meagan Francis, has an incredible amount of knowledge about the podcasting landscape and industry.
Meagan is a 15+ year media veteran whose work has appeared in nearly every medium, from books, magazines, and blogs, to social media, radio, and television. She is a respected leader in the parenting and women’s lifestyle audio space.
Meagan’s wealth of experience comes from establishing and co-hosting The Mom Hour podcast since 2015. She has also stepped into the production space, co-owning the Life, Listened network in 2012. Life, Listened specializes in creating podcasts for women and moms. The network also offe…
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Jan 19, 2021
38. Niching, Value Propositions, and Visibility with Lisa Princic
We’ve talked in previous episodes about the need to be our true selves in all aspects of our business lives. But how bold are we when it really comes down to it?
My guest today is Lisa Princic, a business strategist who’s passionate about business and personal growth. She has recently found her niche as a membership growth strategist, where she helps business owners leverage the power of the now popular membership model by defining and communicating their unique value proposition.
Lisa is one of our concierge clients and host of the Scaling Deep podcast.
Topics covered include:
* Risk and boldness, and how they relate differently to entrepreneurs and businesses
* The value of starting small in order to serve a specific audience
* Lisa’s transition from working as a business coach to niching down as a Membership Strategist
* The need to define and articulate your unique value proposition - and the benefits which follow from consistently being your authentic self
* Th…
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Jan 5, 2021
37. Pitching Yourself Into Entrepreneurship with Azhelle Wade
Up until a few months ago, Azhelle Wade had worked for 10 years as a product developer with the major players in the toy industry. Since joining the Go Pitch Yourself program in April 2020, though, Azhelle’s business has exploded, both with visibility opportunities AND growth. Now, she enjoys working full-time as an entrepreneur and the sky’s her limit!
Today Azhelle is known industry-wide as The Toy Coach, joyfully working as a consultant for popular IP’s and toy companies of all sizes. Her online course, Toy Creators Academy, helps aspiring toy people develop and launch their own toys.
Topics covered include:
* What Azhelle did in the toy industry and what she does now as The Toy Coach in her entrepreneurship journey
* How she was trying to grow her podcast - Making It in The Toy Industry - organically when she discovered the Go Pitch Yourself program
* Why it took Azhelle some time before she accepted that she is an entrepreneur
* Racial bias in the toy industry, an…
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Dec 22, 2020
36. The Go Pitch Yourself Annual Review for 2020
To sign off the Go Pitch Yourself podcast for 2020, I wanted to take a moment to celebrate all the things we have achieved over the year in an annual review.
I also wanted to give a big thanks to the amazing members of the Go Pitch Yourself community. Being able to play a role in increasing your visibility in one of the strangest of years has been immensely rewarding!
Also in this episode, I go through some of the things which worked well in my business, other things that worked... not so well, and also outline some really exciting developments for 2021.
Topics covered include:
* How pitching for visibility opportunities was still a priority for businesses, even as COVID shut down almost everything else
* My growing emphasis on values-based visibility, spurred on by the Black Lives Matter movement
* How I recognized that I still needed to work on my own visibility - and my own plans for 2021
* Recognizing the type of clients and people that my business can best serve
* My…
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Dec 8, 2020
35. Six Ways to Kickstart Your 2021 Visibility Work
At this time of year, I’m usually asked if I think it’s worth pitching for visibility in December. To which I usually say, “Of course it is!”
However, because of the global burn-out caused by everything that has happened in 2020 (aka the longest year in history), I can make an exception.
So in this episode, I give you six things to do to help kickstart your 2021 visibility work which will ensure you hit the ground running in the New Year.
Topics covered include:
* Don’t forget goal setting in your 2021 visibility work, and remember that these goals should be more than setting revenue targets
* Think about aligning your visibility goals with business offers
* Do the talk topics that you are pitching for still light you up? Do they still align with what you want to be known for?
* Take the opportunity to refresh your promotional assets and check that your systems and processes are still on point
* Sign up to get on the waitlist for when Go Pitch Yourself opens for…
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Nov 24, 2020
34. BTS: Racheal Cook’s Interview on Smart Passive Income with Pat Flynn
Have you ever wondered what it's like to be a guest on Smart Passive Income with Pat Flynn? If so, you’re going to want to listen to today's episode.
I chat with my friend and client, Racheal Cook, as we pull back the curtains on the pitch that we sent to Pat Flynn and what the interview was like. Racheal also talks about the impact that this one interview has had on her business in just one week after the episode went live.
Racheal Cook is an award-winning business strategist. Over the last 10 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout.
Listen to Racheal on episode 446 of Pat Flynn’s Smart Passive Income podcast, How to Start and Sustain a Successful Business with Racheal Cook
Topics covered include:
* How Racheal was able to use an authentic interaction with Pat Flynn on Instagram to bring herself to his attention, which led to a successful pitch
* Racheal’s pre-interview preparation,…
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Nov 10, 2020
33. Podcast Guesting Trends in 2020
Now that the end of the 2020 marathon is finally in our sights, I know that most of us will be looking at 2021 to plan new year goals for ourselves and our business.
So in this episode, I share some of the podcast guesting trends we’ve noticed in 2020 that can help you plan your visibility strategy for next year.
I also cover the ways in which my team and I can support you as you grow your business and build meaningful relationships through podcast guesting!
Topics covered include:
* Please leave a review for Go Pitch Yourself on Apple Podcasts! Or wherever you listen to the show
* The importance of pivoting your pitches to relevant current events - especially those that impact your niche
* A lot of podcasts are not interested in offering a platform for you to share your expertise. Instead, they’re looking for people who are doing something interesting in life and business. So research the podcasts which you are pitching to - not just the topics they cover but how they co…
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Oct 27, 2020
32. Establishing Brand Consistency Online and Offline with Sharvette Mitchell
When guesting on podcasts to increase your visibility you’ll want to draw interested listeners back to your own online platform. But how do you establish brand consistency and make the most out of your online platform so that those new visitors will stick around?
My guest today is an expert on visibility and brand consistency who not only walks the walk, she talks the talk. Her personal brand is consistent across all of her online platforms, and it’s also apparent when she shows up offline as well.
Sharvette Mitchell works with entrepreneurs to help them build their online platform so that they generate more revenue with an amazing personal brand. She does this by focusing on visibility and marketing with one-on-one consulting, group coaching programs, web design services, social media coaching, and conferences.
For over 12 years Sharvette has hosted a weekly internet talk radio show - The Sharvette Mitchell Radio Show - and has been seen on CBS 6, The CW Network and featured in…
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Oct 13, 2020
31. How to Increase Visibility When You Have No Time
Setting my visibility goals for 2020 (as I did in November of 2019) seems like a lifetime ago!
Since then the world has turned upside down - personally speaking, I am now homeschooling our kiddos and maintaining a thriving business.
I know we’re not alone in this.
So if you’re also juggling your business’ visibility goals, the pandemic, and a house full of other humans who really should be somewhere else, I’ve got your back.
In this episode, I offer some guidance and support if there are things you should be doing to grow your visibility but you just don’t have the time by boiling down the steps into two key categories:
* Decisions you need to make
* Actions you need to take
So don’t worry. We’ve got this!
Topics covered include:
* Tips to help you to decide if you actually need more visibility - and if you do, when
* How to identify opportunities that can be done in your current situation, without sacrificing your sanity!
* Taking time to recognize you…
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Sep 29, 2020
30. How to Launch and Monetize Your Podcast Successfully with Rachel Nielson
If you’re using podcast guest appearances as part of your visibility strategy, then you likely have thought about launching your own podcast. But where would you even start?
My guest today is Rachel Nielson, the host of 3 in 30 Takeaways for Moms, a podcast for moms who want to love motherhood as much as they love their children. When Rachel launched three years ago her first-month download figures were in the hundreds. Now, 3 in 30 Takeaways for Moms podcast episodes have monthly downloads of 150,000+! So how did she get there?? We chat about the initial steps of podcast set-up, how she has grown her audience, how to work with sponsors, and the unique guest application process she’s put in place.
Alongside Monica Packer from the About Progress podcast, Rachel is also the co-founder of Podcast University, an online school for busy moms who want to launch and grow impactful podcasts.
Topics covered include:
* Why Rachel started her podcast and how she came up with its unique f…
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Sep 15, 2020
29. Streamline Your Podcast Pitching Workflow with Jordan Gill
As you continue to pitch yourself for podcast visibility opportunities, you might start to get stuck in the weeds of finding podcast hosts and shows, along with the repetitive tasks which you have to do. And you’ll no doubt recognize that having some kind of an organized podcast pitching workflow is the way to go.
But that doesn’t come naturally for everyone. And where do you start?
My guest today is Jordan Gill, an operations consultant, podcaster and the founder of Systems Saved Me. She helps overworked one-woman shows become streamlined solopreneurs, creating cohesive systems for managing their tasks, files, and inbox.
Listen in to see how having your systems set up can help streamline your podcast pitching workflow.
Topics covered include:
* How having your systems set up can help streamline your podcast pitching
* How Jordan naturally uses Instagram to make connections with podcast hosts which couple strategy and intention with humanity
* The importance of having a…
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Sep 1, 2020
28. Q+A Roundup with Go Pitch Yourself Members
If you’re trying to decide if the Go Pitch Yourself program is for you, today I’m giving you a little insight into what you can expect.
In this episode, I answer questions from people who are already in the program about what they should be doing AFTER they’ve sent their pitch. So listen up for an idea of how I do things.
And if it sounds like the right fit for you and your visibility goals, get a free downloadable version of my roadmap for podcast pitching success to be notified when the program reopens.
Topics covered include:
* How (and when) to follow up on your pitches
* The best way is to prepare for your guesting spot
* How to amplify your podcast guesting spot and everything to do after you record
* The best way to recover from a bad interview
* The hardest pitches I ever sent and landed
* How to systemize your pitching follow-up Resources mentioned in this episode:
* Get your free downloadable version of Angie's roadmap for podcast pitching success to…
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Aug 18, 2020
27. Using a Framework to Structure Your Guest Interviews with Carol Cox
We’ve talked in past episodes about the value of having processes and frameworks in place to help streamline your podcast pitches. So today I’m delighted to share a conversation with my friend, the inspirational Carol Cox.
Carol is the founder and CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and gain more visibility, so they can grow their businesses, make a bigger impact, and become influencers in their fields.
Carol lays out the parts of the three-part framework she uses with her clients, and we discuss how it relates to pitching for visibility opportunities, including guesting on podcasts.
As the pitching techniques we cover here and in the Go Pitch Yourself program applies to any kind of visibility opportunity, we’ve already spoken about the value of public-speaking gigs as a way to build your brand and promote your expertise.
But at the time this…
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Aug 4, 2020
26. How Visibility Fits into Your Marketing Plans with Racheal Cook
Visibility, including podcast guesting, can seem like the sexiest part of business. But it’s definitely not the only part and treating it as such can have a significant impact on the long-term sustainability of your business.
Truth is, most female entrepreneurs start their business to achieve financial and lifestyle freedom. But what happens when that business starts to feel more like a job that offers you nothing in the way of freedom? If you’re a solopreneur, that risk increases as you are initially the one responsible for #allthethings.
If you want to fit visibility into your business in a way that supports its sustainability, this chat with award-winning business strategist Racheal Cook is for you.
Over the last 10 years Racheal has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.
Topics covered include:
* The difference between creating a job and a business,…
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Jul 21, 2020
25. How She Did THAT: Guesting on Online Marketing Made Easy with Tasha Booth
When Tasha Booth hired my team and I to pitch her for podcast guesting opportunities, she had one dream above all others: to get onto Amy Porterfield’s top-ranked Online Marketing Made Easy podcast.
Well, in July 2020, she did it!
Tasha went from being (in her own words) an overworked Virtual Assistant to the Founder and CEO of The Launch Guild, an Online Business Management & Digital Marketing Implementation Agency. She also hosts her own podcast, How She Did That, and coaches other virtual assistants to grow their own thriving businesses. So, yeah...girl has DONE the work.
Listen in to find out how, with the perfect combination of timing and talent, Tasha achieved her goal.
Topics covered include:
* The inspiring story of the rapid success Tasha has experienced since forming The Launch Guild
* How Tasha was able to use live events for networking and to build her authority, including meeting Amy Porterfield
* How being her true and honest self led Tasha to offer support…
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Jul 7, 2020
24. Podcast Interviews as a Part of Content Strategy with Abby Herman
As a listener of the Go Pitch Yourself podcast, I know you’re looking to increase your visibility and share your passion and expertise with others. But, if you create the content to support those outreach efforts without a solid strategy in place, you’ll likely spend a ton of time and energy to get less than stellar results.
Abby Herman is a content strategist, business consultant and podcaster. She helps business owners increase their visibility through personalized content strategies and implementation. As she says, “Marketing in your business is something that will generate revenue but it’s not as tangible as making a sale. So I think a lot of people put it off”.
SPOILER ALERT: if you have begun pitching for and appearing on podcasts, you already have some marketing content. You just need to know how, where and when to use it. Find out in this episode, which is packed with great takeaways that will help you to get on top of your marketing.
Topics covered include:
* A…
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Jun 23, 2020
23. The Pre-Work for Diverse and Inclusive Visibility with Erica Courdae
Following Episode 22 (The Power [and Responsibility] of Visibility), I will admit that my gut instinct was to leap in with both feet to attract diverse stakeholders, clients and colleagues.
With this in mind, I reached out to Erica Courdae, an entrepreneur and certified Diversity, Equity, and Inclusion coach to chat about next best steps. She has dedicated her life to expanding how others interact with the world through powerful conversations.
In this episode, we discuss the work that needs to be done before visibly attracting a more diverse audience to your business, including defining your own values and making sure that the place you’re inviting them to is welcoming and inclusive.
Erica also has a podcast , Pause On The Play, which she co-hosts with Visibility Marketing Expert India Jackson.
Topics covered include:
* The importance of creating a safe space for diverse audiences, team members and clients, without resorting to “business catfishing” or “box checking”…
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Jun 9, 2020
22. The Power (and Responsibility) of Visibility
This episode is my personal response to the unrest and upheaval which has followed the murder of George Floyd and far too many more black Americans.
I examine my own blind spots with regards to diversity including guests on this podcast, team members, clients and students of the Go Pitch Yourself program.
Through my work in the visibility space, I’m in a unique position to uplift and celebrate the voices of diverse female leaders and, moving forward, we are committed to doing that. I hope that you’ll join me in this.
Topics covered include:
* The importance of podcast guesting as a way to bolster the visibility of diverse voices
* The need to diversify the voices that you listen to for counsel
* Using your immediate circle to expand your network
* Connect with and leverage experts for their knowledge, not just as a tokenistic attempt at diversity Resources mentioned in this episode:
* Dr. Lucretia Berry at the Brownicity website
* Erica Courdae, Diversity, Equity…
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May 26, 2020
21. Metrics to Track when Podcast Pitching and Guesting
Did Episode 20 (Financial Goal Setting and ROI w/ Danielle Hayden) leave you wondering exactly which metrics you should be tracking to determine if podcast guesting is giving you a solid ROI? You’re in luck, as today I’m diving deep into all things numbers.
Together we’ll explore how the impact of podcast guesting can be used to inform your positioning, messaging, and overall business strategy.
Listen as I give you some real-life examples of what you should be tracking, how to do it and what the benefits can be to your business’ bottom line.
Topics covered include:
* The need to identify the metrics that mean something to you and your business
* Examples of the measurable impact Angie has seen from podcast guesting
* The benefits of using trackable URLs, like Pretty Links, to monitor opt-in clicks
* Why I just started creating different landing pages, with tags, in ConvertKit
* The importance of tracking dolla, dolla bills, y’all
* Screenshot your metric measu…
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May 12, 2020
20. Financial Goal Setting and ROI w/ Danielle Hayden
Do you know how to set financial goals? Are you confident that you know where to invest in your business? How are you measuring the success of the things you’re doing? And did know that your time has a dollar value?
If the thought of all things financial sends you running for the hills, listen to my chat with Danielle Hayden.
She is a reformed corporate Chief Financial Officer who is passionate about helping entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits.
Topics covered include:
* How setting financial goals can increase confidence and help you to make business decisions
* How to measure if business activities - including podcast pitching - are worth investing your time and money
* The importance of paying yourself when you are able!
* A special discount for Go Pitch Yourself listeners on either a first month of Kickstart Accounting services OR the Profit Planner book series Resources mentioned in this episode:…
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Apr 28, 2020
19. Q+A on Podcast Pitching + Guesting
Now, more than ever, is likely the time to be prioritizing your visibility and pitching yourself for podcast appearances.
With that in mind, I answer some of your questions about podcast pitching, guesting, and the Go Pitch Yourself program. And, true to form, I’ve included some actionable takeaways that you can implement now to really up your visibility game. Topics covered include:
* How the Go Pitch Yourself course has evolved from its original launch to its current form (closes April 30th 2020)
* How to market your podcast interviews
* Interview strategies and how to be a great guest, with clear measurable calls to action
* How a one-sheet and audio snippets can create a fuller sense of your expertise when coupled with a well-focused pitch
* Access to the Go Pitch Yourself VIP MemberVault Resources mentioned in this episode:
* Get your free downloadable version of Angie's roadmap for podcast pitching success to be notified when the Go Pitch Yourself program reopen…
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Apr 14, 2020
18. Podcast Guesting when Everyone is Home w/ Melissa Corkum
Should we give up on podcast guesting when everyone is home? Many of us are experiencing an abundance of humans being home with us, needing our attention, and using our internet. ;) In times like this, whether it’s summer break, the holidays, or yes, a global pandemic, it might seem like the best solution is to nix pitching yourself for visibility opportunities and to let your business take a seat on the backburner for a bit.
In this conversation with Melissa Corkum, we discuss why now, more than ever, is the ideal time for you to get out there and share your expertise with podcast audiences.
Melissa is a writer, speaker, life coach and Empowered to Connect Parent Trainer. She is also a student on the Go Pitch Yourself training program, who used what she has learned to pitch herself to me!
As someone who has, at times, home-schooled her six children, she offers some great tips which have enabled her to carry on her business alongside running a busy family home. Plus she also talks…
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Mar 31, 2020
17. Using HARO to Pitch Media and Podcasts with Erin Ollila
Help A Reporter Out (HARO) is a service which connects journalists and bloggers with relevant expert sources. But, HARO can be really useful for increasing your visibility, both in the media and on podcasts.
How? First, mentions in traditional media sources can increase your authority and credibility. And, until recently, HARO has been most relevant for traditional news sources and written media outlets. Increasingly, though, we’re seeing it being used to source expert guests for podcasts, which makes it a valuable platform to include within the scope of your podcast pitching research.
In this episode I talk to Erin Ollila, a big brand copywriter and content strategist about how she uses HARO to source relevant experts. We also cover the similarities and differences between pitching for podcasts and HARO, as well as how pitching to HARO can help you to create content which can be used on your other channels. Topics covered include:
* How Erin uses HARO in her work and what you s…
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Mar 17, 2020
16. Taking Up Space with Sara Dean
Are you a female entrepreneur who is ready to start pitching but you worry that you’re not EXPERT enough? Tune in as Sara Dean and I chat about taking up space, sharing our gifts, and the importance of not shrinking in both our personal and work lives.
Sara is a transformation coach, community builder, speaker, and host of the top-rated Shameless Mom Academy Podcast (over 2 million downloads). She left her successful career in the fitness sector when she recognized that it had the potential to negatively impact women’s self image. She now dedicates her life to encouraging women to take up space and step into their gifts. Topics covered include:
* Sara’s experiences of living in Seattle during the Coronavirus outbreak
* Examples of the shrinking behaviors which many women display and where they come from
* Mental self-care through an awareness of your digital habits and online sources of information
* Imposter syndrome: what it is, how it manifests and how to get past i…
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Mar 10, 2020
Bonus: Niche that Pitch
If you're new to pitching yourself for podcast appearances, you’re probably going all out pitching to as many outlets as you can brainstorm. But as we’ve all heard, the riches are in the niches, and that’s true of podcast guesting, as well.
Listen in today as I offer some insider info on crafting your pitches in a way that helps you stand out more to podcast hosts and listeners.
Sounds like a lot of work, right? Well, I also cover how niching your pitches not only makes them more effective and impactful, it also helps make the whole pitching process more efficient. Topics covered include:
* A super-timely offer for the Spring enrollment of the Go Pitch Yourself program!
* Why it’s ok to be wide-open to all opportunities when you first start pitching yourself for podcast interviews.
* How I use podcast appearances and data to find out which types of audiences resonate the most with my brand so I can niche my entire business.
* How to efficiently craft personalized pit…
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Mar 3, 2020
15. Real Talk with Podcast Producer Lauren Wrighton
When you’re pitching yourself for podcast appearances, you might wonder just what the Podcast Producer is looking for. Well, if that’s you, listen up!
In this conversation with podcast strategist and producer Lauren Wrighton we show you the flip-side of the podcast pitching process and her inside perspective to help make your pitches more impactful.
Lauren helps business coaches launch and grow podcasts that make an impact on their audience and their business. She also uses her expertise in podcast production to teach freelancers how to become podcast managers and develop their own clientele. Topics covered include:
* The types of podcast hosts that Lauren works with
* Why, after co-hosting a podcast, Lauren felt that her talents were behind the scenes, rather than behind the microphone
* The need for pitches to be focused on what the audience will gain from a guest appearance
* Why hosts can and should use their discretion in a podcast interview to focus on what their a…
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Feb 18, 2020
14. Web and Email Copy That Stands Out With Erika Holmes
Web and email copy? Why is that important to consider when you’re a podcast guest? Well, as of January 2020, Apple estimates that there are over 550,000 podcasts in existence. You can imagine, then, that there will be a lot of folks in the same niche as you, appearing as guest experts on those shows. So how do you stand out once people discover you on someone else’s podcast?
In this conversation with my friend and founding member of the Go Pitch Yourself program Erika Holmes, we talk about how the language you use, both in your pitch and on your online platforms, can bring your personality to the forefront, make you stand out and help you land your dream clients.
Erika helps entrepreneurs and personal brands inject heart and humor into their brand messaging, website and email copy. Her specialty is writing clear, personality-filled, human-to-human words that inspire the right people to know, love and trust you to the moon and back. Topics covered include:
* Why, after years of…
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Feb 4, 2020
13. How to be a Gracious Podcast Guest and Host
I’ve talked in the past that appearing on a podcast, if done right, can be the start of an incredible business relationship between guest and host. In this episode, I talk about all the ways you can help ensure that happens long before the ‘record’ button is hit.
Yes, the way you pitch can create a lasting first impression. By the same token, the way a podcast host accepts (or rejects) pitches can be just as impactful.
Listen as I lay out ways in which hosts and guests can make the pre-interview process as smooth as possible, so they can both turn up with their best energy. Topics covered include:
* What does being a gracious guest or host mean when talking about podcast visibility opportunities?
* How the relationship between guest and host can impact on the quality of the content which is delivered
* As a guest, playing by the rules of pitching is a great first step.
* Examples of how guests can show that they appreciate the opportunity
* The importance of podcast…
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Jan 21, 2020
12. How Media And Podcasts Can Play Well Together With Christina Nicholson
With everything I’ve talked about so far on the Go Pitch Yourself podcast, it’s obvious that I think podcasts should be a key part of your visibility plans. But what about traditional media?
In this funny (and frank!) conversation with my friend Christina Nicholson, we’ll talk about the similarities and differences between podcasts and traditional media, as well as the best ways to use your pitching skills to maximize your visibility.
With her agency Media Maven, and her podcast Become a Media Maven, Christina Nicholson is a TV host who helps bloggers and business owners reach thousands, even millions, of their ideal customers or clients in minutes instead of months through the power of traditional and new media - all without spending big bucks on advertising. Topics covered include:
* How Christina went from being a TV reporter and anchor to become a professional freelancer
* The types of service that the Media Maven agency offers and its three-tier model of business for…
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Jan 7, 2020
11. Podcast Pitching Sprints | Q+A
If you’re looking to add podcast guesting to your marketing plans in the New Year, you might be wondering how you can fit it into your already packed schedule.
That’s okay, because in this episode I talk about podcast pitching sprints and how they can be a really effective way to kickstart your visibility on podcasts. Topics covered include:
* What is a Podcast Pitching Sprint?
* What can you achieve through a Podcast Pitching Sprint?
* What is the benefit of a sprint over just pitching yourself all the time?
* The need to set measurable goals that you can control
* Answers to questions from the free Go Pitch Yourself Facebook community, including how to set up systems to manage your pitching sprints
Resources mentioned in this episode:
* Get your free downloadable version of Angie's roadmap for podcast pitching success
* Book a discovery call to see if Angie can support YOUR visibility needs
* Join the Go Pitch Yourself Facebook community
* Follow Angie on…
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Dec 31, 2019
10. A Tale Of Pitching Two Businesses With Brandi Mowles
Brandi Mowles is a Facebook Ad Strategist and the host of the Serve, Scale, Soar membership community where she helps service providers scale to 10K months.
Brandi has grown from being pitched as a podcast guest expert (by me!) to hosting her own podcast - and being pitched to herself!
In this episode, we dive into why Brandi identified podcasts as a key marketing channel for both arms of her business, her experiences as both a podcast guest and host, and the kind of things she likes to see in the pitches she receives. Topics covered include:
* What Brandi sees as the true value of appearing on podcasts
* How appearing on podcasts increased Brandi’s profile and reputation, as well as gaining new clients for both sides of her business
* An overview of the different stages of the Serve, Scale, Soar membership program
* How her experiences of appearing as a guest expert prepared Brandi to launch her own successful podcast
* What Brandi looks for in the pitches she receives…
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Dec 17, 2019
09. How to Plan Next Year's Visibility Goals
In this episode I’m going to share my own visibility planning for the New Year - as well as my wins and failures in 2019.
After sharing a few of my own recent favorite podcast episodes, I dig into how I’ve mapped out my own visibility goals. Topics covered include:
* My favorite recent podcast episodes
* What went well in my business this year - and what didn’t
* How I used this knowledge to plan my business goals for the next year
* What are the ways that the visibility part of my business is going to help me achieve my business goals?
* My plans for the Go Pitch Yourself podcast and how they support my future business goals
* SUPER SECRET: My actual visibility plan for the New Year!
* How you can get on the ‘Let me know when the Go Pitch Yourself program open again’ list Resources mentioned in this episode:
* Get your free downloadable version of Angie's roadmap for podcast pitching success
* Book a discovery call to see if Angie can support YOUR visib…
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Dec 3, 2019
08. Pitch Review: How Not to Go Pitch Yourself
I’ve mentioned in previous episodes the general mistakes that people can make when pitching themselves for visibility opportunities. So this time, I’m going to dig a little deeper and share what a real-life bad pitch can look like!
Please note that it is NOT my intention to mock the work of other people. Each of the mistakes I cover here is incredibly common - and in some cases, I’ve made them myself.
All I want to do is give you the confidence to get out there and start pitching yourself. Topics covered include:
* How your pitch and all communications should reinforce your brand values. If you’re not careful, a poorly thought out pitch can not only get denied but can actually reflect poorly on your brand.
* How a little last-minute tweaking could have turned these pitches from non-starters into successes
* The importance of doing the legwork and ‘bridging the gap’ to help you avoid pitching a guest or topic that’s irrelevant to your targeted podcast audience.…
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Nov 19, 2019
07. How to Productively Pitch Yourself with Amber De La Garza
In previous episodes of the Go Pitch Yourself podcast, I’ve mentioned the importance of making every podcast pitch unique to the person you’re trying to connect with. Now this might lead you to think that templates should be avoided at all costs.
Well, I’m here to tell you that this is not the case. At all!
My guest today is Amber De La Garza, The Productivity Specialist and host of the Productivity Straight Talk podcast.
Amber is a sought-after coach, trainer, and speaker, and in this episode you'll learn how, with a little bit of planning, templates can make your pitching process more efficient - without you sounding like a robot. Topics covered include:
* How pitching herself for podcast appearances was the best business decision Amber ever made
* How using templates can make your pitches more effective by allowing you more time to connect on a personal level and build relationships with podcast hosts
* How Amber blocks out periods of time for planning, pitching and…
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Nov 5, 2019
06. The Roadmap For Podcast Pitching Success
Today, I’m spilling the beans on the roadmap I follow with each and every client my team and I pitch, including myself.
Listen to my six-step process to podcast-pitching success - and follow a link below to grab a downloadable copy which also includes the five mistakes you should avoid! Topics covered include:
* The importance of thinking about what will make your ideal client hire you
* What talk topics are you an expert in that are relevant to your ideal client?
* The importance of research
* The need to be clear and concise about your expertise and what the podcast audience will gain from your appearance
* Making your pitches unique to each targeted podcast
* The opportunities which can follow a successful podcast appearance Resources mentioned in this episode:
* Get your free downloadable version of Angie's roadmap for podcast pitching success
* Book a discovery call to see if Angie can support YOUR visibility needs
* Join the Go Pitch Yourself Facebook comm…
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Oct 22, 2019
05. Generating Leads through Podcast Interviews with Nikki Rausch
By now you should be used to the idea of pitching yourself for podcast interviews by focusing on the value of your content. But did you know that the same content, if presented correctly, can enable you to generate sales leads?
Nikki Rausch is the Founder and CEO of Sales Maven, an organization dedicated to authentic selling. Nikki has the unique ability to transform the misunderstood process of "selling' into techniques, tools, and tips that can be successfully incorporated into a process that is conversational, natural and engaging - without being too "sales-y!”
In this episode, you'll learn some tried and tested techniques that will enable you to guide listeners through the sales process one step at a time. Topics covered include:
* How Nikki was able to recognize and amplify the power of podcast appearances
* How to take podcast interviews and turn them into lead-generating opportunities while still delivering incredible value
* The importance of planting seeds to create…
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Oct 8, 2019
04. When is the right time to start pitching?
Are you wondering when the right time is to start pitching yourself? Or are you waiting until you have the perfect brand and website, with an army of thousands of followers? Well, in this episode I'll tell you the things you need to have lined up before you get started. And, I share the things you shouldn't worry about at all!
Topics covered include:
* When pitching yourself for podcast opportunities might not the best use of your time
* Pitching for visibility CAN be a long game, so don’t bank on it being a quick fix for your business
* The things you need to have in place before you begin - including a consistent brand and a clear way to convert people who are interested in you and your business
* The importance of leading with your expertise and the value you can bring to audiences
* Why perfection isn't essential! Resources mentioned in this podcast:
* Book a discovery call to see if Angie can support YOUR visibility needs
* Join the Go Pitch Yourself Facebook…
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Sep 23, 2019
03. How To Approach A Mama Bear Podcast Host With Kendra Hennessy
If you’ve ever wondered how podcast hosts decide what type of guests to accept for their show, then this episode is for you. I sit down with Kendra Hennessy, a friend and former client, to chat through why she doesn’t accept many of the podcast pitches that land in her inbox and how she decides the topics that she’ll say yes to. As the gatekeeper for her audience, Kendra shares what she's looking for in podcast pitches - and what she hates.
Kendra Hennessy is a home management expert, a positive-motherhood enthusiast, and the founder of Mother Like A Boss.
Topics covered include:
* Why Kendra decided to launch a podcast to support her online business and how that helped her serve her audience in a bigger way
* The importance of knowing the nuances of a business or a podcast before making a pitch
* Kendra's approach to selecting guests for her podcast and the need to create personalized pitches, rather than a blanket "spray and pray" approach
* Why your social platform…
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Sep 23, 2019
02. Why Podcast Interviews Should Be Your First Visibility Strategy
Are you interested in starting to pitch yourself for visibility opportunities? Not sure where to start? Should you pitch for speaking opportunities, guest posts, podcast interviews, or local media? There are soooo many options!
Spoiler: podcasts are the best place to start dipping your toe in the visibility waters. Join me as we chat through the 5 reasons you should start with podcast pitching and why pitching the right hosts in the right way can lead to opportunities far beyond a 30-minute interview.
Topics covered include:
* Five reasons podcasts should be the first outlet to focus on when creating a visibility strategy
* How podcast interviews can have instant, measurable outcomes for your business
* Why your relationship with the podcast host is key to spreading your message
* What types of opportunities podcast interviews can lead to
* The reason podcasts have greater longevity than other media formats Resources mentioned in this podcast:
* Book a call to see i…
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Sep 23, 2019
01. Welcome to the Go Pitch Yourself Podcast with Angie Trueblood
I am on a mission to help you grow your business through the power of podcasts and other visibility opportunities!
In this first episode, I talk about how I was able to turn my love of podcasts into a successful business. In future episodes, I’ll share the strategies I use to position my own clients in front of audiences of their ideal client, chat with other influencers to hear what they love (and hate) to see in a pitch, and will interview folks who can help you maximize the visibility opportunities you earn.
Topics covered include:
* My background and why I left a career in outside sales
* How podcasts inspired me to step more fully into entrepreneurship
* How I grew a previous business by pitching myself for visibility opportunities
* What does a Podcast Visibility Strategist do?
* The impact guesting on podcasts can have on business growth
* What to expect from the Go Pitch Yourself podcast Resources mentioned in this podcast:
* Join the Go Pitch Yourself Fa…
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Sep 17, 2019
Go Pitch Yourself Trailer
Angie Trueblood is a self-made podcast visibility strategist who is determined to inspire and equip mission-driven entrepreneurs to start putting their hard-earned expertise to good work.
Discover how to connect with audiences of your ideal clients through podcast interviews, online publications, speaking opportunities and more, in a way that feels authentic and moves your business forward.
If you're tired of doing #allthethings to get known in your niche, it's probably time to get more strategic and focused. Not only will Angie help you develop a strategy that is do-able and effective, but she'll also share behind-the-scenes secrets on what industry experts love (and hate) to see in the pitches they receive.
Resources:
* The Go Pitch Yourself Facebook community
* Go Pitch Yourself podcast page
* Angie Trueblood website
* Angie on Instagram
Subscribe to Go Pitch Yourself and find out how you can get your business in front of the right audiences at the right time.
Thanks t…
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