Dr. Paul Wood (T: @paulwood79 IG: @paulwood_79) has been helping PING Golf for almost two decades. In this episode you will learn how he went from studying solar flares to helping one of the leading manufacturers in the industry continue to produce great equipment. But it doesn’t stop there. Dr. Wood is one of the foremost experts on brining all elements of the club process together; design, fitting, materials, technology, and innovation all into a product that is an engineering marvel, aesthetically pleasing, and will help improve your game. Quite a feat given the multitude of things involved in that process. Dr. Paul takes us through all of them and it is mind blowing what goes into a golf club.