It's not midlife, it's PrimeTime – with Juju Hook
Play • 30 min

Author, brand strategist, speaker, and motivator Juju Hook is on a mission to rebrand "midlife." It's crap, she says, and she's not wrong.

Why a rebrand? What do you think of when you hear "midlife woman"? Wrong! We've been sold a bill of goods, Juju says, and she is ready to help every woman embrace her power and glory and step into PrimeTime.

Hear the podcast, read genneve's review of Juju's book, then be sure to order a copy of Hot Flashes, Carpools and Dirty Martinis for yourself!

Get more information and read the full transcript of our conversation with Juju Hook on

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