004 - Pivot your skills when your back’s against the wall with Marie Baldwin
Play • 31 min

Episode overview:

On this episode of the GenWhy Leaders Podcast, Marie Baldwin, Digital Art Director at Trozzolo Communications Group tells us about the importance of pivoting when your back is against the wall. Being a traditional graphic designer and fresh out of college when the recession hit around 2008, Marie had to find ways to add value to herself as an employee, or risk being laid off. She did that by learning website design and development. Now being able to speak to both the creative and technical sides of digital design, Marie is blazing trails and is providing more value than ever to her employer and the clients she works with daily basis.

Special Note: 

Marie designed the logo and branding for the GenWhy Leaders Podcast, and we are thankful for that. It looks great and we’ve received tons of positive feedback. Be sure to contact her for your design needs!

Email: mbaldwin@trozzolo.com

Twitter: @renabaldwinkc 

Instagram: @lipstickandlager


Marie’s Why:

“I appreciate the lack of monotony in a career and in the workplace, and I think I’ve found a really great place for that here at Trozzolo, and for my personality.”

Marie’s side gigs:

In addition to being Digital Art Director at Trozzolo Communications Group, she also owns Cherry St. Studio, a custom invitation Etsy shop. Be sure to check out her shop for your next party invitation. Marie also is an Adjunct Professor for students in digital design and strategy at Avila University

Marie’s top-3 tips for starting a website or online business:

  1. Don’t do it yourself
  2. Keep it simple
  3. Improve it over time - a website is a living, breathing thing. You don’t have to launch with everything 100% complete.

About GenWhy Leaders Podcast:Entitled, lazy, unreliable. These are just a few of the words used to describe Millennials. It wasn’t too long ago consumer and employer reports were being built about us, and how we would acclimate to the professional world. Now, we'll soon be leading the workforce. According to Forbes, 75% of the national labor force will be millennials by 2025. Despite the negative stereotypes, this generation is full of individuals already taking leadership positions at companies, starting their own businesses, and pursuing their purpose to support themselves and their families. In the GenWhy Leaders Podcast, we learn why leaders in this age group do what they do, what keeps them motivated, and how they succeed in this ever-more competitive marketplace.

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