049 - Developing next generation leaders with Cody Isabel
Play • 25 min

Show overview:

In this episode we interview Cody Isabel, Founder and CEO of CBA Neurotech in Kansas City, Missouri. He helps leverage the power of neuroscience to strengthen the minds of young people and develop influential leaders. Listen as Cody discusses the effects of neuroscience and leadership during the greatest generational shift in history. 

Cody’s Why:

While playing basketball in college and studying neuroscience, Cody suffered four concussions. Through this he learned how much control and power people have over their own minds. He saw a very large weakness in athletes, and he was very passionate about helping them and people, in general. He uses the statement, “whatever my mind can conceive and believe, I can achieve.” That is the “why” statement he tells himself every day. Cody’s mission is helping people answer what it means to conceive, believe, and achieve at a young age and to understand how much power is between their ears.

Does Cody agree that people who are not necessarily looking to get into leadership might end up being leaders because there will be so many positions available?

Yes. The silver tsunami is having a harder time with some of the digital aspects of remote work which means the opportunities for younger people to take some of the management positions are more rapidly approaching. Spots are one hundred percent opening.

What does Cody think corporations need to change to better prepare and succession plan?

Today’s managers were the top performers when they were younger. Now, top performers are being offered positions with no training. Cody works with many young people who are frustrated with their managers and how they treat their employees. They do not realize the managers are the most qualified people, yet are invested in the least. Managers are managing the most important accounts and control the most amount of revenue. Succession planning comes from very clear processes and systems being put in place. If the owner of a business does not have a clear vision for themselves, how could they possibly communicate their vision for the business down the chain of command?

What strategies or tactics can we as young leaders use to get noticed by upper management and convince them we want to be ready and prepared to take on leadership roles?

  1.       Use process goals (example: write 5 pages a day, rather than write a book in 1 year)
  2.       Focus on process, systems, and growth

What can aspiring leaders do to combat the stereotypes that they may be too young or inexperienced to take a leadership position?

More times than not, we are the ones thinking those thoughts. Understand when you ask a more experienced person to help you that they will. Older people may have more time on earth but being younger puts you in a generalist seat instead of being in a box.

Cody’s recommendations:

-          Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston: https://www.amazon.com/Just-Listen-Discover-Getting-Absolutely/dp/0814436471

-          Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life by Jason Selk, Tom Bartow, and Matthew Rudy: https://www.amazon.com/Organize-Tomorrow-Today-Optimize-Performance/dp/0738219533

-          Sleep Smarter: 21 Essential Strategies to Sleep Your Way to a Better Body, Better Health, and Bigger Success: https://www.amazon.com/Sleep-Smarter-Essential-Strategies-Success-ebook/dp/B019G14UQI

-          The Blinkist app

How to contact Cody:

Email: cody@cbaneurotech.io

LinkedIn: https://www.linkedin.com/in/cody-isabel/


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