Authenticity in Sales with Jason Cutter
Play • 29 min

Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster and sees himself as a sales success architect for companies and individuals. Even though he didn’t have a sales upbringing or background (his bachelor’s degree is in Marine Biology), he knows what it takes to be successful in sales. His new book – Selling With Authentic Persuasion  - is focused on helping anyone in sales transform from Order Taker to Quota Breaker.

In This Discussion:

  • What authenticity means in the sales profession.
  • Self-awareness and being human in sales.
  • The keys to long term sales success.
  • Jason’s journey into sales and his early experiences.
  • The importance of our intention.
  • People don’t buy drills, they buy holes!
  • Uncovering underlying customer needs.
  • The Sales Success Iceberg.
  • Why even top performers need ongoing coaching and development.
  • A high level overview of Jason’s new book Authentic Persuasion.


Jason’s Links:

Main Hub/Link:

CCG Website:

Authentic Persuasion:

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