Solar panels by themselves are just 10% of the cost of a residential solar system, yet US buyers are paying significantly more than homeowners in other parts of the world. Why is this? The answer is “soft costs” -- the design, permitting, and sales costs associated with system installation in the US. And, if this leading architect of the modern clean energy era has his way, we will see big cost savings in the near future. Listen in as Andrew “Birchy” Birch, co-founder and CEO of Open Solar, unfolds his solution to reducing some of the most unnecessary costs of going solar.