330: The 4 Questions You Need To Be Asking To Make Better Decisions: Kickstarter Co-Founder and Author Yancey Strickler
1 hr 2 min
Yancey Strickler, Author and Kickstarter Co-Founder

In this inspiring podcast interview, Nathan Chan sits down with Kickstarter co-founder and author Yancey Strickler to discuss his 'Bento Box' method for making better decisions, how his company Kickstarter found it’s feet, and our unhealthy obsession with “financial maximization”. 

Strickler was working as a music journalist in New York when a chance encounter with future co-founder Perry Chen in a restaurant led to the creation of Kickstarter, and crowdfunding as a category-defining player in a new field. 

A writer at heart, Stickler used his time post-Kickstarter to write the groundbreaking This Could Be Our Future. An in-depth look at our current obsession with financial gain, and how society has conditioned us to always choose whatever will make the most money.

Making the right choices in life is a mission close to Strickler’s heart. As such, he created the revolutionary “Bento Box” framework, an inspiring and humbling process for individuals and businesses alike to frame and structure their decisions.

This podcast is one of our most inspiring insights into human nature and the importance of caring for our future selves and our future business.  Learn from Strickler as he gives you the secret Bento Box method to help you make the right decisions in life. This is a conversation you won’t want to miss!

Key Takeaways
  • Strickler discusses how the idea for Kickstarter came about in 2005 while working in the music industry
  • Why it took Strickler close to 4 years for the idea to be executed
  • The conscious decision to frame Kickstarter as a funding method for passion projects and new ideas rather than a charity platform
  • Why Kickstarter was originally called “Kickstartr”
  • Pitching the idea of Kickstarter and the initial investors, and getting Andy Baio onboard with the project
  • How they went from unpaid developers to profitability in 14 months
  • The effect of being a category-defining player in a new field 
  • Stepping down from his position at Kickstarter
  • Strickler’s new book “This Could Be Our Future” and our current obsession with Financial Maximisation: whatever makes the most money is the right decision
  • Strickler’s Bento Framework
    • Now Me: profitability 
    • Future Me: as a business, your values
    • Now Us: stakeholders, employees, suppliers, etc.
    • Future Us: the bigger idea of what you want to be
Key Resources From Our Interview 

https://www.ystrickler.com/book

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Why Do Great Digital Agency Employees Leave?
Are you making the right hires for your agency team? Do you feel like your best agency employees don't stick around long enough? Most of your agency's success comes down to the people you surround yourself with. Hiring a team that supports your vision and grows with the agency is the key to success. In today's episode, we'll cover: * Does your agency foster career growth? * 3 strategies to help your agency succeed early. * How to find the right team members that will stick around. Today I sat down with Tom Yawney, director of business development at The Influence Agency, a digital marketing, and creative agency. After realizing there was no longer room for growth in his previous agency, Tom and his partners decided to start an agency of their own. He's here to talk about why he left his previous agency, what he's doing differently, and key strategies he has learned along the way. Does Your Agency Foster Career Growth? Have you ever spent time and money building a team, only to watch them one by one walk away? Are you struggling to understand why your top-performing team members don't seem to stick around? Tom says he never dreamed of being an agency owner, but he reached a point where there was no longer room for growth. As an agency owner, you need to provide opportunities for your team to bring new ideas and value to the agency. Your team should never feel like they are, as Tom felt, "stuck in a dead-end job." Too many agency owners have this hierarchy where they feel they know everything and just assign tasks. If you have ever uttered the phrase, "This is how we've always done it," it's probably time to make a change. Good employees get bored if they aren't given opportunities to challenge their evolving skills. If you hire the right people, it's your job to make sure you don't demotivate them. 3 Strategies to Help Your Agency Succeed Early Starting an agency is hard and those who don't know what they are doing can quickly fail. Tom says his agency's success is part strategic, part circumstantial. So what went right? * Knowledge in sales: Obviously sales are important to agency growth. At The Influence Agency, all four founders had a background in sales. It is possible to succeed without a background in sales, however, and most of the time an owner's passion is enough to create the sales hustle necessary for success. * Complementary skills: Tom and his partners quickly learned they had skills that would complement each other. This meant they could take care of a lot of the work themselves instead of contracting out. This allowed the agency to save money and start some financial momentum. * The right team: Your first few hires are one of the most important decisions you will make when you are first starting out. It's easy to get enamored by unique skills or an impressive resume, but Tom says you should hire for culture first. Is the person supportive? Do they bring good energy? Are they the right fit? When you bring on the right people, they can help take some of the pressure off your shoulders. How to Find the Right People for Your Team So how do you know if someone is a good fit? The most important thing to look at is character. This can be a little tricky, especially at the interview stage where the goal is to impress. At this stage, you want to look at thought-process, mindset, and attitude. Ask questions that will give you insight into someone's character: * Tell me about a manager you enjoyed working for; what worked? * How would you handle certain situations? * What do you like to do for fun? (I like to start with this one because it helps the person feel more relaxed). It's important to find a fit that is good for the agency and for the employee. This means you need to be transparent about the position the person will be entering as well. Culture and growth can have a big impact on the happiness of your team and your agency's success. When your team members feel valued and are given opportunities, they'll be more motivated to help your agency grow. Want to Scale Your Agency's Media Buying? Our sponsor, BuyerTool is a new tool agencies use to manage more ad accounts and clients. BuyerTool automatically builds your dashboard! It allows you to manage all of your ad accounts, team members, and clients from a single UI. Your team can do in minutes what used to take experts hours to accomplish. If you want to drastically streamline your media buying operations visit BuyerTool.io/Swenk and get a free 2-week trial just for Smart Agency podcast listeners.
24 min
Ecommerce Empire Builders
Ecommerce Empire Builders
Ecommerce Empire Builders
Turn $10 Into $100 DROPSHIPPING! New SALES & GROWTH Strategy FOR 2021.. (Shopify & Clickfunnels)
👉🏼👉🏼 FREE 7 FIGURE ECOMMERCE MASTERCLASS: http://bit.ly/funnel-class-pd ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ This video is a sneak peak on how we explode dropshipping sales almost instantly. Plugging your existing dropshipping business into an ecommerce sales funnel is the surest way I know how to double, triple and even quadruple your revenue for your dropshipping business. If you have been trying dropshipping the old way with aliexpress dropshipping and a shopify store there is so much money you are leaving on the table! Start dropshipping with an ecommerce sales funnel and clickfunnels to see the massive potential of an online business and the freedom it can give you. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📥 FREE FUNNEL DOWNLOADS: Free+Shipping Funnel: http://bit.ly/Free-Six-Funnel Print On Demand Funnel: https://bit.ly/2zKmHTZ Membership Funnel: https://bit.ly/2MjG7Vu ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🖥 EMPIRE BUILDER RESOURCES: ClickFunnels FREE 14-day Trial: http://bit.ly/2xTPfEe Shopify FREE 14-day Trial: http://bit.ly/2gHMJP2 Zipify One Click Upsell: http://bit.ly/2j95pYG Funnelish: http://bit.ly/2xp5LNr Empire Book Club: http://bit.ly/eeb-book-club ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👨‍👩‍👧‍👦 JOIN THE EMPIRE BUILDER CONVERSATION: Facebook Group ► http://bit.ly/FBGroupEEB Instagram ► http://bit.ly/InstagramEEB PodCast ► http://bit.ly/PodcastEEB Untapped Focus ► https://www.instagram.com/untappedfocus/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 🦁 About the Empire Builders: My name is Peter Pru and I’m the creator of the Ecommerce Empire Builders. What first started as a side project and a way of sharing my eCommerce strategies with others quickly turned into an amazing movement that is impacting the lives of thousands. If you're ready to start building your ECOMMERCE EMPIRE and refuse to settle for the status quo. You're in the right place. Every day we talk about Shopify, ClickFunnels, Dropshipping, Sales Funnels, Subscription Boxes & Continuity Programs, & general Mindset and Business strategies for success! Now let's start building your EMPIRE!
15 min
The Small Business Show
The Small Business Show
Shannon Jean & Dave Hamilton
Andrew Millar - Franchising Success uBreakiFix
We have spoken to hundreds of Small Business owners over the past 6-years here on the show. A small batch of those folks were franchise owners that have had success with various franchise opportunities. Today on the show, we get a chance to talk to Andrew Millar, a Franchise Sales Specialist with UBreakIFix. We’re going to dig deep into the franchise business model to see what makes it work for some people who want to run their own business but have some back office and marketing support via a franchise. We’ll also learn more about UBreakIFix and their specific franchise. 00:00:00 Small Business Show #305 for Wednesday, December 2, 2020 When you don’t know how to do something, do the wrong thing. Someone will guide you.  Andrew Millar, Franchise Sales Specialist with uBreakiFix When Franchising: Find a proven business model Find a company with support Find a built-in, loyal customer base Controlled competition from the same brand A team dedicated to your success 16:35 SPONSOR: RemoteHQ - Get Three Months Free of a RemoteHQ Workspace at RemoteHQ.com/Partnerships/SBS with code SBS. 18:33 SPONSOR: BetterHelp - Save 10% off your first month while taking charge of your mental health at BetterHelp.com/SBS Hiring within a Franchise Corporate Refugees Homogenizing the repair IFE Website for Different Franchise Opportunities We Love Mistakes “If you don’t run your business, your business runs you.” Genuine Apple Parts! SBS 305 Outtro uBreakiFix.com/Franchise uBreakiFix YouTube Page feedback@businessshow.co
46 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
The Easy Way to Beat Competitors Every Time
Being a personal brand entrepreneur means that you actually do not have any competitors, because there is only one you. Sure, there will be people in the same niche doing similar things, but they will never be able to ever replicate you.  In this episode, I talk about the easy way to beat competitors every time and the importance of always being 100% original. Tune in to find out my top strategies for always being authentic and why your audience will love you even more for it.  Episode Timestamps [05:22] - When you’re building the Business of You, there is no real competition [07:19] - The tendency to latch on to what everyone else is doing [09:04] - There is no right way of doing things [10:05] - Do something that is unmistakably you Essential Learning Points From This Episode Why you should never copy anyone else How to build a frictionless business As an entrepreneur, there isn’t a rulebook to follow Show the real you and see how your audience reacts Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the Youpreneur Incubator Coaching Group for 2021!) https://youpreneur.com/importance-of-playing-the-long-game-in-business/ (Episode 403: The Importance of Playing the Long Game in Business) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://riseoftheyoupreneur.com/ (Pick up Chris’ second bestselling book, Rise of the Youpreneur) https://www.youpreneuracademy.com (Join the Youpreneur Academy today) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) https://youpreneur.com/freecourse (Check out our FREE video course on YouTube!)   Thank you for tuning in! There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
13 min
Business of eCommerce
Business of eCommerce
Charles Palleschi
Using Pinterest to Increase eCommerce Sales (E150)
Alisa MeredithPinterest Product Specialist At Tailwind Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – Dropshipping Automation Software Notes: 2x3 ratio for photoThe title does the hard workText on the image is important#3 search engineBoard - Relevant title & descriptionMatch Product Categories from the shopping cartFind other ways to appeal to peopleNot about the followers, more about engagementUse Audience InsightsSecret Boards - Be Consistent97% of searches are unbrandedhttps://trends.pintrest.com - What's trendingStory PinConsumed on PinterestNo link to the websiteIn beta, must Applyhttp://pintrest.com/source Links: https://tailwindapp.comhttps://www.instagram.com/tailwindapp/https://www.instagram.com/alisammeredithhttps://www.twitter.com/alisammeredith Transcript: Charles (00:00): In this episode of the business of eCommerce. I talk with Alisa Meredith about using Pinterest to increase e-commerce sales. This is the business e-commerce episode 150. [inaudible] Welcome to the business. E-Commerce the show. It helps e-commerce retailers start launch and grow their e-commerce business. I'm your host, Charles [inaudible] and I'm here today with Alisa Meredith. Elisa is the Pinterest product specialist and marketing manager at tailwind. She's a speaker and teacher of topics, Pinterest marketing and Pinterest ads. On this interview, we go really deep into using Pinterest to generate more traffic and orders for our e-commerce business. She has a ton of insights that I didn't know about Pinterest, who are super interesting. You'll see me during the interview, taking a lot of notes. A lot of these topics are things that were very new to me. She gets into a lot of new things as well on how to find new topics. Charles (01:03): So you can create new boards, almost like Pinterest SEL, which I didn't know, something you could do. Also some new features like story pins, she talks about and re and really some Pinterest for different retailers that were very surprising on who can actually use Pinterest. She reframes it in a very different way that I think a lot of people would find helpful. So let's go into the show and if you like it, we have a like subscribe and hopefully this helps you. Thanks. So, Hey Alyssa, how are you doing today? I'm doing great. How about yourself? Doing good? I love it. I love the topic. We haven't talked about this actually ever. I mean right now, like, you know, you hear Instagram all the time, Facebook, but you don't hear Pinterest coming up as much. And I think it lends itself though, to certain types of products I think are really like the per, like the Pinterest products. So first when you say kind of Pinterest, is it Pinterest marketing, would you call it a Pinterest? Like how would you even describe using Pinterest? Alisa (02:07): Totally Pinterest marketing. So just like Instagram marketing, Facebook marketing, any other kinds of marketing, it's, it's a different beast. But has some of the similar benefits and this year has been as you know, unusual Charles (02:23): To say the least. Yeah, exactly. Alisa (02:26): But it has been really reflected in Pinterest and the way that people are using it. So for example they're up to 442 million monthly active users, which is up 20% in just six months, which is enormous for them. Yeah. And the number of people buying. So the conversions on Pinterest are, are up three X since the start of the year. So there's a tremendous potential for sales growth from Pinterest. And so I'm excited to talk about it. Charles (02:58): So you'll saying the number of people buying, when you say buying, are they people buying them on Pinterest or is it, are you tracking people that came from Pinterest and bought directly on like the shopping cart side? Right. It's Alisa (03:11): From Pinterest to your site? Yep. Okay. Charles (03:14): So a attribution.
43 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
The Hottest Social Media Trends You Should Pay Attention To For 2021
In this episode, Eric shares findings from Hootsuite’s annual report that talks about which social media platform investors are most excited about. You’ll learn which platforms rank the most highly for growing audiences organically, reaching business goals, and more. Eric also compares his use of these platforms to the findings in the report. Tune in today! TIME-STAMPED SHOW NOTES: * [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! * [00:25] An introduction to Hootsuite’s social media trends report. * [01:09] Which platforms investors are most excited about. * [01:40] How Eric’s usage of the different platforms compares to the findings. * [03:19] Using WhatsApp groups for marketing. * [04:09] Eric ranks the platforms in terms of the amount he markets organically on them. * [05:16] Rankings for social platforms that are effective for reaching business goals. * [05:30] How Eric’s usage of the different platforms compares to the findings. Resources From The Interview: * Hootsuite Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
7 min
The Do You Even Blog Podcast
The Do You Even Blog Podcast
Pete McPherson
How the Social Media Guru Behind Taylor Swift & Rihanna Got 1M Followers in 30 Days - Brendan Kane
MTV. Taylor Swift. Rihanna. Vice. Sony. Paramount. What do these have in common? Brendan Kane has helped them grow their presence online! He's an author of several books as well--and today he's stopping by to chat about social media marketing. (Specifically grabbing attention and keeping it!) Show notes here: https://doyouevenblog.com/how-the-social-media-guru-behind-taylor-swift-rihanna-got-1m-followers-in-30-days-brendan-kane/ WANT TO LEAVE A VOICEMAIL AND GET FEATURED ON THE PODCAST? Visit https://doyouevenblog.com/voicemail/ and leave me a note! I'll give you a shoutout on the podcast, answer your question, and also link back to your website where appropriate :) FREE TRAININGS: 💻[Webinar] How to Start a Podcast (The Easy Way): https://doyouevenblog.com/podcast-training/ 💻[PDF] Podcast Launch Checklist: https://doyouevenblog.com/podcast-launch-checklist/ 💻[7-Day Email Course] 60-Minute SEO: https://doyouevenblog.com/60-minute-seo/ LET'S CONNECT! Instagram: https://instagram.com/bloggerpete Twitter: https://twitter.com/doyouevenblog Private Facebook Group: https://www.facebook.com/groups/doyouevenblog/ Website: https://doyouevenblog.com/ Private Membership Community: https://onlineimpact.co/ YouTube: https://youtube.com/doyouevenblog COURSES & TOOLS: 👉1HR BLOG POST: https://doyouevenblog.com/1hrblogpost/ 👉CONTENT EVERYWHERE: https://doyouevenblog.com/content-everywhere/ 👉Podcourse: https://podcourse.com/
40 min
I Love Marketing
I Love Marketing
Joe Polish and Dean Jackson
Who Not How: The Formula For Achieving Bigger Goals With Dan Sullivan, Dr. Benjamin Hardy, Joe Polish, and Dean Jackson - I Love Marketing Episode #385
Achieving bigger and better goals doesn’t have to mean more work, more stress, or even more knowledge to get it done. Listen in as Ben Hardy, Dan Sullivan, and Joe Polish share a simple formula to skyrocket your success. Here’s a glance at what you’ll learn from Ben, Dan, and Joe in this episode: * The fastest way to make your visionary goals happen WITHOUT having to know “How” to make them happen. * The story behind the creation of Dan and Ben’s new book, "Who Not How?" * What you can do to make sure every working relationship you have is productive, simple, and fun. * The two Entrepreneurial attitudes you need to increase your capabilities and your confidence. * How to focus on your greatest passions, experience extreme flow and creativity, and get effortless results. * Dan reveals the most important collaboration in his life and Business and WHY it works so well. * The most common mistakes people make when trying to collaborate with other people (and what to do instead). * Why “Who Not How” is one of the fastest, most effective methods for getting BIGGER, BETTER RESULTS. * Dan talks about the connection between focusing on “Unique Ability” and finding the right WHOs. * Take THIS action if you’re doing work you DON’T like but you want to HAVE MORE FREEDOM. * How to do more of what you love, access almost any capability, and make your goals happen faster. * The courage of committing to your “Unique Ability” (and how it makes your life 10x better). * Why Entrepreneurs are motivated by “Freedom” and how it can lead you to your PURPOSE.
1 hr 35 min
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