328: Building a $50M Underwear Empire off $20K with Joanna Griffiths from KNIX
52 min
Joanna Griffiths CEO Knixwear

CEO of global intimates brand Knixwear Joanna Griffiths sits down with Nathan Chan to reveal how she took $20k to and made $50m in revenue last year. 

In this wonderfully inspiring episode, Griffiths’ discusses how she became an “accidental entrepreneur” with Knixwear. Initially begun as a passion project to create high-quality leak-proof intimates, Griffiths’ put aside her initial goal to run her own media company and instead decided to take the plunge into entrepreneurship. 


In school, her business plan won a competition, and she used the $20k prize to begin chasing her dream of solving a universal problem. After years of trials and errors, including a first-time sample order of 40,000 pairs of underwear, Knixwear quickly found it’s feet and is now a $50m a year company. Knixwear has 85 employees globally, and Griffiths’ still reels at the idea that her company sells an item every 6 seconds. 

Listen in as Griffiths’ discusses the lows and the highs of being a first-time business owner, TV advertising, and why she always chooses the path of risk so she doesn’t look back and wonder “what if”. 

Key Takeaways
  • How Griffiths’ original plan to run her own media company led her to pursue her MBA
  • How her intimates brand Knixwear began as high-quality leak-proof underwear
  • Why Griffiths dedicated her time to solving this universal problem, and why she feels she is an accidental entrepreneur as a result
  • Why she chose to take a chance rather than risk looking back with regret
  • Griffiths’ discusses her initial business funding: she won a business plan competition at school and received $20k 
  • How she used the $20k for product development, launching, and crowd-funding
  • Griffiths’ reveals that the first order was the biggest mistake, but she values progress over perfection
  • Knixwear has passed $50m annual revenue, and that they sell an item every 6 seconds
  • Griffiths’ discusses the early days of wholesale business, and the struggles first-time entrepreneurs face
  • How she identified her target market and shaped her product accordingly
I Love Marketing
I Love Marketing
Joe Polish and Dean Jackson
Making Marketing Work: The I Love Marketing Live Virtual Q&A With Joe Polish, Dean Jackson, and Michael Fishman - I Love Marketing Episode #384
Have your marketing campaigns gone stale? Listen in as Joe Polish, Dean Jackson, and Michael Fishman—a trusted adviser of brands on marketing, positioning, and business growth—share how to make money, shortcut results, attract Business, AND feel totally fulfilled in the process. Don't miss another episode of I Love Marketing, subscribe today at ILoveMarketing.com/Subscribe. If you’d like access to the show notes, resources, or the exercise to help you take action on what was discussed, please visit www.ILoveMarketing.com/384. Here’s a glance at what you’ll learn from Joe, Dean, and Michael in this episode: * Michael shares how to both make money AND feel FULFILLED in the process of making money. * Joe and Dean answer the question: “If you had to start from scratch and had 6 months to make it work, what would you focus on and WHY?” * Four questions to ask yourself to get the outcomes you want more easily and positively shortcut your result-getting. * Dean and Joe both talk about what “marketing” is REALLY all about AND how to better utilize it. * How to MASSIVELY increase your trustworthiness and keep your customers and teams happy. * One of the best ways to credibly serve your mission or calling WITHOUT requiring “credentials”. * The #1 differentiator for attracting more Business and standing out in any crowded marketplace. * Why you’re ALREADY worth $1,000,000 (and how this realization can transform your life).
1 hr 35 min
The Unofficial Shopify Podcast
The Unofficial Shopify Podcast
Kurt Elster, Paul Reda
What Every Merchant Should Know About Theme Development
In this episode, we'll talk to one of the most experienced Shopify theme developers on the planet: Anne Thomas. You'll learn... * how to audit your theme for performance * the common pitfalls to avoid with your theme * learning enough development to be dangerous * a user testing crash course Anne Thomas is an experienced web developer who has helped create some of the best Shopify themes in the market. She spent almost 5 years at Out of the Sandbox as the Technical Director working on themes such as Turbo and Flex. Her knowledge of the Shopify platform runs deep and she's recently started her own company, Shop Critique, where she works directly with merchants to help them makeover their shops and make sure they are using their themes and apps in the best ways possible. Show Links * Shop Critique * Out of The Sandbox * Coding with Jan - YouTube * freeCodeCamp * Lynda * Baymard Institute * SiteInspire * 2020 Holiday Email GuideSponsors * Get powerful marketing automation with Klaviyo's revenue-driving email platform * Try Bold Product Upsell, free trial * Save 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkout * Improve your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episode * Subscribe wherever you get your podcasts * Join Kurt's newsletterHelp the show * Ask a question in The Unofficial Shopify Podcast Facebook Group * Leave a review * Subscribe wherever you get your podcastsWhat's Kurt up to? * See our recent work at Ethercycle * Subscribe to our YouTube Channel * Apply to work with Kurt to grow your store.
1 hr 1 min
The Art of Online Business
The Art of Online Business
Rick Mulready
Quick Tip: Inside My Daily Schedule (With a 2yr Old)
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya. She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful. From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world. Don’t forget that the doors to Offer to Optimized are now open! This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less. As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com. Links & Resources Mentioned in this Episode: www.offertooptimized.com Full show notes available at www.rickmulready.com/444
18 min
The Marketing Secrets Show
The Marketing Secrets Show
Russell Brunson
The Atlas Shrugged Interview - Part 2 of 5
Welcome to part 2 of the 5 part Atlas Shrugged interview! On today’s segment you’ll get to hear Russell and Josh discuss being a producer and how important it is to continually create content. They talk about being a good steward over the ideas that God gives you, and how you should be preparing for even bigger and better ideas. And finally, they explain how “motion is the key”. So enjoy part two of this fun interview and don’t forget to go to tshirtsmackdown.com for your Atlas Shrugged swag! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- What's up everybody, welcome back to the Marketing Secrets podcast. All right, my first question for you, is how'd you like the first part of the interview with me and Josh of Atlas Shrugged? I hope you enjoyed it. Today, I'm going to give you guys part two of a five-part interview series. We will pick up after the intro song, we'll pick up where we left off. We'll keep diving into these topics, these concepts. Again, throughout this interview, we talk about religion, we talk about politics, and we talk about all these things through the lens of the Atlas Shrugged book. So with that said, we'll cue up the theme song, we'll come back, we'll go into part two of my interview with Josh Forti about Atlas Shrugged. Josh Forti: Because what I'm trying to figure out, this is open discussion here... I am a pretty motivated, driven person. I never would've described what I was doing as greedy. Russell Brunson: Would you have thought that when you were an athlete, or thought when you were a kid- Josh: Yeah. Russell: ...no. But what is it? Josh: Well, yeah. And that's why I asked you the question. Because I don't know the answer myself. Russell: I feel the same way, because I never... it wasn't until I was reading the book, The Utopia of Greed- Josh: Yeah, yeah. Russell: ...and all of a sudden, I started thinking, all these things we're doing... we call them growth, we call them whatever, which is awesome, but it is... it's a greedy time in your life, right? Josh: Yeah. I wonder what the actual definition of greed is. Russell: Yeah. Josh: I'm going to look this up. We'll see. Definition of greed. Russell: It has a def-... negative connotation in our world today. Josh: Intense and selfish desire for something, especially money, power or food. Russell: Or food. Josh: Well- Russell: There you go. Josh: All right. Money, power or food. Russell: For me, thinking about the lens of wrestling, when I was wrestling, I had a selfish desire for, I wanted to be a state champ, I wanted to be an all-American, I wanted to be a national champ- Josh: But why? Why? Russell: Because I wanted my hand-raising. That was all I thought about, all I dreamt about. I couldn't... I'm a very obsessive person, that's why I don't gamble. Because I was like, I put a quarter in and I win, I'm broke. It doesn't matter how much I started with, it’s gone. And I know that about myself. So when I started wrestling, and I got my hand raised the first time, I was like, that feels good, I want to feel that every day for the rest of my life. And I just went, blinders on, and that's all I did, that was my... and I mean, I wouldn't have thought of it as greedy, but by definition, it's like, you need to focus on these things about yourself. Now I'm in the phase of my life where I'm coaching wrestling, coaching my kids and stuff like that, and it's different, because there's nothing in it for you, except for seeing their hand-raising and that light in their eyes go off, and it's just like, that felt way better than my own. But you don't know that until you're in that phase. Josh: Yeah. Did having kids change that for you at all? Did it help solidify or give you a different perspective on that shift from greedy to- Russell: I think... maybe not so much solidify as much as I'm experiencing that in multiple parts of my life, not just the business part. Josh: Mm-hmm (affirmative). Russell: A lot in part, you think about our success stories and our business are our children, the children of ClickFunnels, whatever you want to say, they're the people that have come off it. So I think I'm experiencing it now with them, and it's been interesting and fun and... yeah. Josh: How long did it take you to finish the book? Russell: I think about two months. Josh: Oh, wow. Russell: You read it way faster than I did. Josh: Well, it's one of those things... it's funny because my mom was like, have you even read the book? I'm like, what do you mean, you made me read in high school. And I went back and I was like, oh, I didn't actually read... I knew the book, so I assumed I had read it. And then I realized it was 1200 pages and I was like, I don't remember reading a 1200-page book. I feel like I would've remembered that- Russell: I got to do it right now, because Russell's going to be talking about. Josh: Right. And that's exactly what happened. So it was like, oh, we want to do this, cool. And I could've sat down and had the conversation without reading the book. Because I knew the concept, the premise. And so then I went through it and... every night, two-and-a-half speed, couldn't sleep, I'd get up and like, oh, man, it's 3:00 in the morning. Close the book, go back in there. So- Russell: Can I interject? Josh: Yeah. Russell: Because there is something you started on that I want to make sure we don’t miss, because I think it was... you started leading real good and there is somewhere I want to wrap it because it’s an open loop in my head now. Josh: Okay, okay, okay. Russell: You started talking about how you agree on the left side of social helping people, but not the way that they do it- Josh: Right. Yeah, yeah, yeah. Russell: ...is that how you said it? Okay, so- Josh: I agree with what they want to do- Russell: Yes. Josh: ...i don't agree with how they want to do it. Russell: Okay, so, this is something that was powerful. So after I read the book, I was geeking out, and I'm like, who is this Ayn Rand, I want to see. So I started searching her and I found an interview she did on Donahue, 1980, three months after her husband passed away. And it was a fascinating interview- Josh: Oh, dang. Russell: ...she's atheist, does not believe in a god, all these things like that, so- Josh: She even made a statement about how part of the reason she wrote the book was to prove that religion was fake and to destroy all belief in any form- Russell: So once again- Josh: Super different. Russell: ...this is not the Bible for me, this is just... stimulating book that got my mind spinning. One thing she said during the interview that was so cool, because Donahue's like, "So based on this, you believe that we should all be producers and greedy and keep all our money and we should never... we shouldn't help anybody." And she said, "No, no, no, that's not what I said." She's like, "I never said that." She said, "What I did say, is that it should not be the government coming to you with their guns saying, 'Give me your 50% of your taxes.'" That's what's messed up. You think about this, if you give a gift... if someone comes to you and gives you a gun like, give your friend a gift, are you actually giving them a gift? No, you're not. Josh: Yeah. Russell: If you don't pay the taxes, they put you in jail. That's the thing. She said, "People should go and support people on their own." This comes back to... this is the whole thing we talked about before, the natural man is an enemy to God, and has been from the fall of Adam, unless he yields to the enticing of the Holy Spirit. Us yielding saying, "Hey, I have all this money, I should go help other people with this." That's God saying, you should not be greedy, use what you've blessed with and help other people's lives. Right? Them coming to you with a gun saying, "Pay yo…
42 min
Business Lunch
Business Lunch
Roland Frasier
Episode 216, Daymond John’s Biggest Takeaways From 2020
“All the success that he (Daymond) has achieved has happened because he combines intelligence with an incredible amount of hustle, and this is critical; humility. I’ve never seen somebody so willing to give and so willing to share it. And that is exhibited right now at this moment because he’s here talking with us.” Ryan Deiss Daymond John doesn’t need much introduction among entrepreneurs. He is an American businessman, investor, television personality, author, and motivational speaker. In this episode of Business Lunch with Roland Frasier, we get to sit and hear what guest Daymond John had to say to the participants of Ryan and Roland’s 21for21Challenge. You can read more about that here. “The biggest breakthroughs happen when we’re kind of backed up against the wall. That’s when we’re forced to act. We tend not to fix things when they aren’t broken. So that’s really what this, 2020 has been about a year of learning”. Ryan Deiss. Listen Today For, • Why Daymond is always optimistic, even in a year like 2020.  “But many times you see that these people, your staff, and your customers and your partners and strategic partners, they step up. I’ve also seen a lot of tragic things happen around the country, but I’ve also seen people who have nothing go out of their way and give what they can. So I’m always an optimistic person about what’s going on in the world.” Daymond John. * The two different kinds of people there are in the world and how they respond to difficult times. “COVID has just highlighted either people’s weaknesses or people’s strengths.” Daymond John. * The importance of your WHY. * The big thing he learned from 2020 that he will take into 2021 “What are you really selling you in your business, in your brand? What are you promising somebody? And the best way to do it is to explain it is like if you’re a gym and you’re selling people gym memberships, and you think that that’s what you’re selling people, know that you’re selling them a healthy lifestyle, you’re not selling them gym memberships. So, understand what you are delivering to somebody, and you’ll realize that your brand or yourself, you’re much larger than you thought”. Daymond John. * The flip-side tip not to forget. “Don’t do things that are not in the area that you’re at, just because it’s an easy way to make money because you will repel customers just as quickly. I’ve seen that happen already as well.” Daymond John. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. You can also find us on your go-to podcast platform here.  Mentioned In This Episode Thank you to our partners, Conversion Fanatics. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On YouTube Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
19 min
The Mike Dillard Show
The Mike Dillard Show
Mike Dillard
Lolli.com - How To Legally Get Free Bitcoin With Alex Adelman
I follow hundreds of crypto companies and experts on Twitter, and a few years ago I came across a Twitter account called @TryLolli. It was for a startup based in New York that was doing something pretty smart… They were partnering with the world’s biggest online retailers, and giving shoppers free Bitcoin back, whenever they made a purchase. So anytime you buy something from BestBuy, Macy’s, Foot Locker, or Sonos for example, you can get back 3-10% of your purchase back in Bitcoin. Lolli has started to catch on like wild-fire and it became one of the first mass-market use-cases for Bitcoin because savvy shoppers knew that the Bitcoin they were getting back, could literally end up being worth more than the full price they paid for their purchase. For example, if you purchased $1,000 worth of products using Lolli back in February of 2020, and got back 5% in Bitcoin, you’d have $50 in Bitcoin. At that time the price of Bitcoin was around $3,500. So you would have received .014 Bitcoin. Well today, as the price of Bitcoin hits $18,000, the value of the free Bitcoin you received would now be worth $252. If Bitcoin hits $100,000 in the year to come, that free $50 in Bitcoin you got from Lolli would be worth $1,400. Using Lolli right now to buy the things you’re already buying, could literally end up covering 100% of the cost of those items within the next 1-2 years. It’s brilliant, so I jumped on the phone the Founder, Alex Adelman to talk about Lolli, and how he created the business. He is an extremely savvy entrepreneur, and you’re going to go behind the curtain of the entire rebate industry in a way that you’ve never seen before. Now before we dive in, I want to let you know that I spent the past week creating a new course called The Beginner’s Guide To Investing In Crypto Assets. I can tell from the comments I get online that there are still a lot of you out there who would love to invest in Bitcoin or Ethereum, but you just don’t know how, and you aren’t comfortable. I totally get it, so I wanted to help. Resources: Lolli.com Follow Lolli on Twitter | Instagram | Facebook Music: Song: Whales - Lights [NCS Release] Music provided by NoCopyrightSounds Free Download/Stream: http://ncs.io/WLights Watch: http://youtu.be/BDA_HP0eVAo
45 min
The Ultimate Entrepreneur
The Ultimate Entrepreneur
The Abraham Group
263 - What Is Stopping Smart People From Implementing Life and Business Improving Optimizations? with David Beale
Get the Exclusive Executive Whole Life Coaching offer from David here: https://www.insideoutleadershipgroup.com/ In this episode, Jay has a pre-interview conversation with David Beale, and the insights and reflections were profound. David Beale is an executive coach who supports his clients with leadership development, team building, public speaking, training, management, and business consulting. David shares what he discovered while doing a deep-dive into the consulting space and why he believes people never reach their full potential. You’ll learn why his measure of success isn’t just performance-based but also takes into account happiness and fulfillment as well. Listen in to learn how to build your “sage” muscle in order to become a better leader, how to adopt the principles of Positivity Intelligence and apply them in your own life, and how these concepts can act as a multiplier in your life and business. 00:00 - 08:00 - Introducing David, his deep-dive study into the coaching world, human psychology, how to change your operating system, and what he has learned. 08:00 - 11:00 - On performance enhancement, achievement, happiness, and fulfillment, being in the “sage” perspective, and how to be a better leader and human being. 11:00 - 18:00 - The multiplier effect of PQ, how to get out of your own way, his program and its discovery phase, and what his clients are trying to accomplish. 18:00 - 27:30 - On getting trapped in the matrix, the three ways the judge shows up, and the issue being lack of attention (not time). 27:30 - 35:00 - The ways we limit ourselves from going deep, ways we hold ourselves back, coaching vs consulting, and how to get a sustainable performance exchange.
39 min
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