341: Pushing Your Limits with Mental Toughness King and Spartan CEO Joe De Sena
Play • 33 min

If you want to start a business, you sure as hell better be made of the right stuff. Because Joe De Sena is here to tell you that in business, “anything that can go wrong, will go wrong”, and you need to be mentally tough enough to handle it. 

In this Foundr interview like no other, Nathan Chan speaks with Spartan Race creator, best-selling author, and badass CEO Joe De Sena on why you need manufactured adversity. 

De Sena has faced mountains of failure in business and continues to rise, everything from losing someone during the first ever race and finding them marooned on a desert island a week later, to not turning a profit for 15 years. Nevertheless, this machine of a man bounces back and continues to rise.

This interview is just a snapshot of what you can expect in Foundr’s newest course, Mental Toughness. Touted as the ultimate entrepreneurs field guide to building mental toughness, this is not one to be missed. 

Find out why the Olympic wrestling teams are sent to De Sena shape up, why billionaires send their children to him to learn discipline, and why active military personnel flock to him to learn grit.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Does Your Digital Agency Have the Right Systems to Scale?
Are you struggling to scale your agency? Is it a challenge getting clients to understand and value your strategy? Do you feel like there's a missing piece that will help you grow faster and easier? Success requires solid systems for positioning, pricing, and selling your agency services to your ideal clients who trust and value your agency's expertise. In this episode, we'll cover: * Why digital agencies must be agile. * Why your agency should charge for strategy. * How the agency-client relationship is a lot like dating. * Do you have the right systems to scale your agency? I talked to Dean La Grange, Founder of the direct consumer advertising agency, La Grange Digital. Dean helps brands with Facebook and Instagram advertising. This is Dean's second time on the show and this time, he explains there are two major ways companies attract customers on social media: through organic posts and paid advertisements. Dean focuses on the paid advertisements, freeing up his clients to focus on organic posts. He is here to explain the importance of relying on a system and valuing your own time to grow your business. Why Digital Agencies Must Be Agile In spite of the rumors you've heard, Dean says Facebook and Instagram are still viable ways to reach your audience. He regards these platforms as a way to get his foot in the door with new clients. Even during the peak of the pandemic, Dean and his team were able to meet clients' needs by focusing on consistency in posting on the platforms they use. As a result, they doubled the agency's revenue during a tough financial environment. However, he says digital agencies have to pay attention to the trends and go where the attention is. For example, Tik Tok is widely viewed as the newest fad in social media. In order to ensure that Tik Tok advertising is something he is able to offer to his clients, Dean must familiarize himself with the platform. Why Your Agency Should Charge for Strategy "One thing I've learned," Dean says, "Is to understand what you offer and not accept anything less." What this means for La Grange Digital is that they've quit giving away their strategy for free. It's easy for an agency just starting out to begin offering free work and strategy to get its name out there. In fact, Dean is quick to explain that -- for the right client -- he is still willing to provide free strategy. Most of the time, however, he prefers to work with clients who are willing to pay right from the start. This "trains" the client to place a value on the services they're receiving, and to view the agency team as the experts. How the Agency-Client Relationship is a Lot Like Dating So how do you know if the prospective client is going to work without giving them a bunch of free work to prove yourself? By making your agency's values known from the start. Dean says the agency-client relationship is a lot like dating. If you fail to communicate your values and needs to the other person from the beginning, you cannot really wonder a few years down the road why it isn't working out. Do You Have the Right Systems to Scale Your Agency? Dean says having a successful agency relies on one very important ingredient: a commitment to serving your clients. Having that focus ensures that you're going to do what is needed to keep them happy. He credits the systems in the Agency Playbook for providing his agency's framework. It includes 8 systems for everything from growing your team and determining your offering to building your sales pipeline. Through this, Dean created a repeatable process that not only solidifies the expectations for his team but also for his clients. The pandemic was a good time for Dean and his team to take stock of what they offer to their clients and to move forward with a fresh focus on their commitment. That is important, he explains, as the time is coming when those who are in business for the wrong reasons will be discovered. "Those who love will shine," he says.
23 min
The Social Bamboo Podcast: Social Media Marketing for Business
The Social Bamboo Podcast: Social Media Marketing for Business
Derek Videll: Social Media Marketing Expert
130: Are You Sure You Should Be an Entrepreneur? (Recap of Ben Leavitt Interview)
Entrepreneurship is not for everybody and that's perfectly fine! So are you an Entrepreneur for the right reasons? Here's the two main reasons I came out with this episode: 1. This may make someone reconsider the business they are looking to start and pursue a better opportunity. 2. No true entrepreneur could ever be influenced by someone questioning what they're doing in the slightest way. I could literally get all of your friends and family on board to tell you your idea is garbage and you wouldn't flinch. I'm the same way! That's why I knew this episode would never deter anyone away from entrepreneurship that is in it for the right reasons. Cheers to you! *To Get me to Follow you on Clubhouse: *1. Review the podcast and DM a screenshot to @DerekVidell OR 2. Like the Social Bamboo Facebook Page and DM a screenshot to @DerekVidell - If you do both I'll like your Facebook page too :) *To Earn a Free Shoutout from My Instagram Page: *1. Create a Clubhouse account 2. Participate as a Clubhouse listener for 2 -4 hours. 3. Either ask a question in my Clubhouse room on Tuesday morning OR start your own room! Post about the room on your story while it's happening and tag me @DerekVidell and I will re-share it to my story and say some great things about you and your business! *My Upcoming Clubhouse Schedule: *Every Tuesday Morning at 10:30 am ET 3/2: I KNOW I Need to Post Reels... But How? 3/9: Social Media Marketing for Business 3/16: FREE Instagram Audits! Who wants the hot seat? 3/23: Clubhouse Marketing 101
28 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!) Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one. TIME-STAMPED SHOW NOTES: * [01:15] Introducing Reed Duchscher and his journey to working with content creators. * [02:22] The business model at Night Media; why it’s not built like an agency. * [03:10] How Night Media thinks about the types of clients it signs. * [04:39] Prioritizing engagement and community over subscriber count. * [06:10] What creators should expect from managers. * [07:07] Why creators need to be good at creating communities. * [08:38] Other creators Night Media is interested in/working with. * [10:35] Making a new blueprint for what creators can do with their fan base. * [10:50] The story of the development of the MrBeast burger. * [14:04] Some indications of the revenue MrBeast Burger is generating. * [15:21] Creator-focused educational content discussed in the Creator Economics podcast. * [17:08] Reed’s thoughts on content creators getting cash or equity on collaborations. * [20:03] Digital products and merchandise types open to creators. * [21:50] The business infrastructure opportunities most creators miss. * [22:45] Why creators are going to start having to raise capital. * [23:32] Spend and production team size on MrBeast videos. * [24:26] Blockchain and whether people will buy a small percentage of channels. * [25:48] How Reed connected with the team of creators he worked with. * [26:55] Favorite business tools of Reed’s. * [27:55] Reed’s favorite business book. * [28:20] The best way for people to find Reed online. Resources From The Interview: * Reed Duchscher on LinkedIn * Reed Duchscher on Twitter * Reed Duchscher on Instagram * Night Media * MrBeast * Typical Gamer * Matt Stonie * Joey Chestnut * MrBeast Burger * Creator Economics Podcast * Blake Robbins on LinkedIn * Ludlow Ventures * 100 Thieves * Social Blade * Must-read book: Start with Why Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
29 min
The Art of Online Business
The Art of Online Business
Rick Mulready
The Switch: How I Became Strategic and Intentional With My Messaging & Content
Have you changed your messaging since starting your business? I bet you have! In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar. Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it. On Today’s Show You’ll Learn: * How and where I started to shift my messaging into a more holistic approach * Why I was okay with a slight drop in following and listenership in the process * The importance of redefining your ideal customer avatar as you shift your messaging * Allowing a certain word or phrase to drive your business * Why you need to get clear on your values * How your experience will shape your messaging and business pillars * What it looks like to flesh out your messaging visually Remember, your content is simply the vehicle for your messaging, and it is never too late to change directions in your business if you are feeling a strong pull Don’t forget to watch Brandon Lucero’s brand new Content Revolution Video Series. During this series, you will learn how to create engaging content with unique messaging that creates demand for your offer, builds a profitable connection with your audience, and forces you to stand out in your niche. It’s totally free and you can register at www.rickmulready.com/4x. Links & Resources Mentioned in this Episode: Content Revolution Video Series Full show notes available at www.rickmulready.com/474
29 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
293: Buying an Ecommerce Business: How to Do It and Why You Should
Buying an ecommerce business can be a brilliant move to build wealth, or have costly unintended consequences. Between finding the right business, knowing what to look for when going through due diligence, and avoiding misinformation - buying an eCommerce business can be a lot to handle. We're giving you a crash course on how to do it. Today’s show is a mashup of three episodes I’ve done with expert eCommerce entrepreneurs in this space - David Newell, Shakil Prasla, and Drew Sanocki. We talk about how to determine if you are the type of person who should buy or build, what a thorough due diligence process looks like, and the things to always investigate within a prospective company. We also breakdown the common pitfalls first-time buyers tend to experience and how to avoid them. Enjoy! Episode Highlights * 4:30 How to determine if you should buy or build an eCommerce site * 7:27 Buying a business to cross-sell * 9:29 The 6 key tenets to robust due diligence when buying a business * 13:12 How to assess the quality of a business’ backlinks * 16:23 Financials you should always assess as a buyer * 19:23 Problem areas to investigate before buying a business * 23:15 Technical and legal checklist items you shouldn’t forget * 25:38 The biggest mistakes most first-time buyers make and how to avoid them * 27:34 Leveraging SEO and content for growth * 30:53 Income and age: Two essential criteria for evaluating a company * 32:49 Buying a business on a bank loan * 35:48 Five things to always look for when buying * 39:04 The advice Shakil would have given himself when he was starting out * 41:30 Shakil’s process for reviewing prospecting companies and getting them through due diligence * 43:30 What Drew is most excited about when buying * 46:15 Merger and acquisition opportunities that can help your brand * 50:45 Uncovering your blind spots within the acquisition process * 52:26 Boostrapping vs acquisition: Which is right for you and which comes first? Links and Resources: * Podcast: 095: 4 Reasons Why You Should Buy An Ecommerce Business & The 6 Key Tenets To Proper Due Diligence * Podcast: 195: Austin Ecommerce Investor Reveals His Short-Cut To Scaling * Podcast: 241: Evolutions In Lifecycle Marketing & New Approaches To Creating Wealth * Websites: FE International, Pro Click Ventures, Nerd Marketing, AutoAnything * Social Media: David Newell on Twitter, Drew on Instagram * The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail * Brand Growth Experts * The Coalition * Foxwell Digital * @a_brawn on Twitter * @andrewfoxwell on Twitter * Review or subscribe on iTunes
1 hr
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