Today I’m joined by FitOn Co-Founder and CEO, Lindsay Cook. FitOn helps users get lean, toned & fit, with personalized workout plans—absolutely free. No strings attached. FitOn offers free exercise videos, personalized workout plans, and unlimited access to the best workout classes—from cardio to strength training to HIIT, yoga, Pilates, and much more. FitOn features top celebrity trainers like Cassey Ho (of Blogilates), Jeanette Jenkins, Katie Dunlop, Christine Bullock, Kenta Seki, Danielle Pascente, and many more. In this episode we discuss the company’s digital fitness platform, its recent $40 million funding round, and the acquisition of corporate wellness company Peerfit. Lindsey also shares FitOn’s plan to build an omni-channel fitness bundle. In this episode, you’ll learn:

• How to make a smooth transition from free memberships to paid
• Lindsay’s tips & strategies for optimizing business growth
• FitOn’s unique approach to keeping retention high & reducing churn

Links & Resources

• Orangetheory Fitness
• Xponential Fitness
• CrossFit
• Subscribe to the Fitt Insider newsletter
• Visit the Fitt Insider jobs board
• View current Fitt Insider investment and get in touch

Lindsay Cook’s Links

• FitOn’s website
• FitOn is on the App Store
• FitOn is on Google Play
• Follow FitOn on Instagram
• FitOn is on Pinterest
• Follow FitOn on Facebook
• Peerfit’s website