Fitt Insider
Fitt Insider
Oct 26, 2021
106. Marc Maurer, Co-CEO of On
Play • 30 min

Today I’m joined by Marc Maurer, co-CEO of On — a Swiss-engineered performance footwear and apparel company. 


In this episode, we discuss the company’s recent IPO, including growth opportunities in retail and direct-to-consumer channels. Marc explains how On combines performance, design, and sustainability to stand out in a crowded market. And he shares the company’s mission to ignite the human spirit through movement.


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Marc Maurer has served as the Co-Chief Executive Officer of On since January 2021. Marc joined On in March 2013 and served as the Chief Operating Officer since joining the brand. Prior to joining On, Marc served as Head of Business Development and Marketing for Valora Retail, a publicly-traded European retail company, from April 2012 to March 2013, where he was responsible for driving the company’s business development strategy. Marc also worked at McKinsey & Company as an Engagement Manager, from April 2007 to March 2012. Marc serves as a Board Member of the Swiss Entrepreneurs & Startup Association since 2020. Marc holds a Master’s in Business Administration from INSEAD.

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