Fitt Insider
Fitt Insider
Oct 3, 2023
206. Taylor Pemberton, Co-founder & CEO of Superset
Play • 37 min

Today, I’m joined by Taylor Pemberton, co-founder & CEO of Superset, a turn-key operations platform for online health and fitness coaches.

With experience working at companies like AirBnB and Spotify, Taylor’s passionate about applying tech’s lean product design ethos to the fitness industry. The Superset app automates client payments, contracts, onboarding, programming, and more for seamless end-to-end user experience.

In this episode, we discuss how Taylor’s background as an athlete and Big Tech designer informed his approach to building fitness-specific software tools. Plus, we discuss the company's growth strategy and path to product-market fit.

In this episode, you’ll learn:

• Why being the first mover isn’t always best • How Taylor turned his passions into a competitive business advantage • Superset’s product-led growth strategy and decision to scale sustainably

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The Fitt Insider podcast is brought to you by Jack Taylor, our exclusive PR partner. More than just PR, they’re creative storytellers and brand builders who actually understand the health and wellness industry. Learn more and get in touch at

Chapters: (00:00) Introduction (01:15) Taylor’s Background (03:23) Origin story of Superset (08:12) Taylor's learnings from product designing in Big Tech (11:22) Aligning the company mission with customer goals (14:19) Types of tools Superset provides health and fitness coaches (19:16) Less is more design philosophy (20:48) Platform-first approach (23:31) Scaling sustainably and not being the first mover (27:11) Ideal customer profile (31:13) Growth strategy and future roadmap (35:41) Conclusion

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