Fitt Insider
Fitt Insider
Jan 18, 2022
118. Jeff Krahel, Co-Founder and CEO of Playbook
Play • 31 min

Today I’m joined by Jeff Krahel, co-founder and CEO of Playbook — an app that helps trainers, athletes, and influencers build a digital fitness business. 


In this episode, we discuss the rise of the fitness creator, Playbook’s approach to developing a creator-first platform, and Jeff explains how some fitness creators have built multi-million dollar businesses. 


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Jeff Krahel is Co-Founder and CEO of Playbook, a mobile marketplace enabling top instructors in fitness and athletics to turn their iPhone content into a subscription income. In this role, Jeff oversees all business operations for the company, including monetization, product development, instructor onboarding, community building and investments. Prior to founding Playbook, Jeff was Director at Halmos Capital, where he helped to found and scale a $100M special situations private equity fund which invested across real assets and tech. In addition to his role at Playbook, Jeff is an investor An Ironman athlete, Jeff played D1 soccer at the University of Buffalo, where he majored in Management and Corporate Finance. 




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