Fitt Insider
Fitt Insider
Aug 11, 2020
#43: Bill Shufelt, CEO of Athletic Brewing
Play • 31 min

Today I’m joined by Bill Shufelt, CEO of Athletic Brewing

 

Athletic Brewing makes non-alcoholic craft beer. Back in March, the company closed a $17.5M Series B funding round.

 

In today’s episode, we talk about the rise of mindful drinking, making non-alcoholic beer cool, and how Bill was able to raise money from 60 angel investors for a pre-product, pre-revenue company. 

 

About Bill Schuflet >> 

 

Bill Shufelt is the founder of Athletic Brewing Company - the first brewery in the country dedicated entirely to non-alcoholic craft beer. After spending 12 years in the hedge fund world, healthy lifestyle changes and a love of endurance sports and adventure led him to leave alcohol behind. Along with co-founder and head brewer John Walker, they have set out to revolutionize decades-old stigmas around non-alcoholic beer by making great beer for modern, healthy & active adults. After opening their doors in 2018, Athletic's flagship beers are available nationwide on their website athleticbrewing.com. Bill is married to an incredible gardener and plant-based chef further driving his passion for high-quality fuel and healthy eating. Bill grew up in CT, attended Middlebury College, and now splits his time between breweries in San Diego, CA and Stratford, CT.

More from Fitt Insider >> 

 

Fitt Insider is a weekly newsletter and podcast about the business of fitness and wellness. 

 

From product launches and funding news to game-changing innovation, Fitt Insider provides listeners with insights and analysis on this ever-evolving industry. 

 

Join your peers and colleagues from companies like Equinox, Apple, Peloton, Goldman Sachs, Nike, and ClassPass by subscribing.  

Website:  http://insider.fitt.co

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