Fitt Insider
Fitt Insider
Aug 11, 2020
#43: Bill Shufelt, CEO of Athletic Brewing
Play • 31 min

Today I’m joined by Bill Shufelt, CEO of Athletic Brewing


Athletic Brewing makes non-alcoholic craft beer. Back in March, the company closed a $17.5M Series B funding round.


In today’s episode, we talk about the rise of mindful drinking, making non-alcoholic beer cool, and how Bill was able to raise money from 60 angel investors for a pre-product, pre-revenue company. 


About Bill Schuflet >> 


Bill Shufelt is the founder of Athletic Brewing Company - the first brewery in the country dedicated entirely to non-alcoholic craft beer. After spending 12 years in the hedge fund world, healthy lifestyle changes and a love of endurance sports and adventure led him to leave alcohol behind. Along with co-founder and head brewer John Walker, they have set out to revolutionize decades-old stigmas around non-alcoholic beer by making great beer for modern, healthy & active adults. After opening their doors in 2018, Athletic's flagship beers are available nationwide on their website Bill is married to an incredible gardener and plant-based chef further driving his passion for high-quality fuel and healthy eating. Bill grew up in CT, attended Middlebury College, and now splits his time between breweries in San Diego, CA and Stratford, CT.

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