Jul 27, 2021
Crawl, Walk, Run: Pandemic Recovery Strategy in the Events Space
Visit this show online at www.growthforce.com/podcast.
Follow us on social!
Twitter: www.twitter.com/GrowthForce
LinkedIn: www.linkedin.com/company/growthforce
Facebook: www.facebook.com/GrowthForce
In 2020, you were doing $100 million in revenue with 250 employees. But then, your revenue dropped to $20 million, and you could only keep 38 employees (most at 25% of their salaries). Right after an acquisition, too.
Just a year later, you’ve recovered to $45 million (that’s 250% bounce back), and many of your employees have returned.
This is the experience of today’s guest, Ray Pekowski, Owner at The Expo Group, a 30-year-old company that’s chosen to act like a startup to recover its growth.
In this episode we discuss:
- Digitization, outsourcing, tax credits, and other resources and strategies that saved the business
- How thinking like a startup has shaped the recovery plan
- The importance of culture, hiring, and servant leadership
- Stock appreciation rights (SARs)/phantom stock
Check out these resources we mentioned during the podcast:
- Ray’s book is Lessons of an Entrepreneur
- The Expo Group also shares a ton of resources
For more episodes like this one, find us on Apple Podcasts, Spotify, or our website.
Listening on a desktop & can’t see the links? Just search for Path to Profit in your favorite podcast player.