It’s TUESDAY, October 29th. Welcome to This Week In Podcasting where we discuss this week's most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.
This week we cover why your podcast should have a youtube page, which podcast genres run the most Black Friday and Cyber Monday deals, how podcasting is going global, what football players and musicians have in common, and our random podcasting thought of the day. Let’s get started.
Have you created a YouTube page for your podcast yet? According to market researchers at Edison Research, it’s a smart move. That’s because the group recently combined its top 10 research findings from 2019 and discovered that 70% of new podcast listeners engage with podcasts in unexpected places, like YouTube, and over half said they listened on social media. Why? Likely because they’re new to audio content and don’t have much experience navigating podcast streaming sites. And because The Joe Rogan Experience, a notoriously popular podcast that’s often an entryway into the world of podcasts, is streamed on YouTube. So an easy way to get your podcast in front of new audio consumers is to be where they are, like on Instagram, Twitter, and YouTube. #podcast life.
Now, which podcasts run the most Black Friday and Cyber Monday deals? We know, we know, it’s a little too early to think about holiday shopping, but advertisers are already wrapping presents. Magellan, a podcast advertising solutions agency, discovered that sports and comedy themed podcasts advertised these post-Thanksgiving shopping deals the most. Almost all ads were read by podcast hosts and offered a discount. Last year, the clothing industry ran the most Black Friday and Cyber Monday ads with bedding and home appliances tied for second and third. So, fair warning. If you’re listening, you may just hear the holidays calling.....