Episode 14 (TWIP) - Why a Side Hustle is so Liberating, a New and Free Way to Monetize, How Big Brands Use Podcasts as Soft-Sell Advertising, and More.
Play • 5 min

Welcome to This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, The Smarter Way to Podcast. Let’s get started.

This week we cover how big brands are using podcasts to build community. A free and simple way to monetize your podcast. Some exciting discoveries in the UK and Australian podcast markets. Which new TV streaming service will include podcasts. And our random podcasting thought of the day: why having a side-hustle is so liberating.

First up, Bank of Ameria is telling stories about inspiration, entrepreneurship, and, of course, money. From their Senior Vice President to their Chief Investment Officer, to journalists and radio personalities, Bank of America is delivering engaging content and creating brand awareness through four different podcasts. In fact, podcasting plays an integral role in their marketing strategy, though they’re careful not to hard-sell the brand. Instead, their goal is to make Bank of America visible across their podcasts for consumers to recall in the future, reports MarTech Advisor. We don’t know about you, but we’d prefer a juicy branded podcast over a traditional ad any day.

Next, we love to see creators paid for their work, so this new customer-supported model really caught our attention. Glow allows audio creators to insert a unique membership page URL into the episode notes on any popular podcast app. This way, dedicated listeners can immediately sign up for exclusive content or simply donate to their favorite creators. Once they sign up for this exclusive content, it’s accessible right in their cue. And Glow is doing one better: making it free for creators to process payments, unlike other listener-supported models, which take a cut of the donations. If you’re looking to connect with your audience and monetize your podcast, Glow may just be the solution for you.

Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)

Artist: http://audionautix.com/

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