Episode 9 (TWIP) - NPR Podcast Revenue to Surpass Radio Revenue, How to be Good Podcast Host, and More.
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It’s Friday, September 20th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.

This week we discuss, NPR Podcast Revenue to Surpass Radio Revenue, How to be a good podcast host, Spotify buys SoundBetter and Podcoin Shuts down.

NPR, one of the largest and most downloaded podcast producers, recently announced that their Podcast sponsorship revenue will surpass revenues from broadcast sponsorships next year for the first time. Chief Financial Officer Deborah Cowan told public radio station leaders that NPR has forecasted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020.  That is about $5 million more than they expect to bring in podcast revenue for fiscal year 2019. Cowan says, “Podcasts have been a huge return on investment for us and a major growth engine for our business,”

Bethany Johnson of Skyword wrote a blog post article entitled, “How to be a good podcast host: Tips and tricks from industry Veterans.” In it she says that being a good podcast host means you should be yourself, be real, prepare, allow your guest to be vulnerable and practice, practice, practice. She also recommends that to be a good host you should never edit out every mistake you make, be thinking of what to say next, let guests be vague or ramble on, or sound scripted. 

Spotify announced they have acquired SoundBetter, a music production marketplace for artists, producers, and musicians to connect on specific projects. Financial terms of the deal are not being disclosed.....

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