If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust.
And knowing this can make you a better marketer.
That’s one of the key insights Stephen Denny, Managing Director at , learned writing his book .
In today’s episode, he and I discuss the 3 key insights from his book:
- Why trust is collapsing
- Why people now only trust themselves
- How brand loyalty has changed in light of these facts
This post includes highlights of our podcast interview with , Managing Director at and Author of .
For the entire interview, you can listen to .
If you don’t use Apple Podcasts, we suggest .