Video- and- audio-based content humanizes the people behind the information. You can see someone's face in a video or hear their voice in a podcast. They suddenly become a real person to you. Yet, manufacturing marketers are slow to embrace content that moves outside of print.

We're missing out on a lot!

In today's episode, I talk with James Carbary, founder of Sweet Fish Media, about why podcasting creates powerful marketing experiences and tools.

Here's what we discussed:

1. How audio content can humanize your company
2. Content-based networking, how to reverse engineer the exact relationships you want to develop
3. Why podcasting is not all about audience growth (and what it IS all about)

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