You know you need clearer insight into your customer to build better products or deliver more valuable services. One way to get that insight is by listening to your sales and customer service teams. What are they hearing firsthand?
But there's another source of insight that you might not have thought about — search data. What can you learn from the words your prospects and customers type into Google or YouTube before they decide what to buy?
Here's what Derek and I discussed:
Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.