Structuring PR and Marketing efforts in a B2B start-up
Play • 31 min

James Kaye is the Director & Co-Founder of Big Ideas Machine, a B2B technology PR & Marketing agency. James helps us to tackle a key problem for early stage businesses whereby your brand is relatively unknown and unestablished, there is no marketing or PR function inhouse and it takes time, money & skills to run an effective PR campaign. We specifically dive into:  

- Building your PR & marketing strategy  

- Understanding your target customer  

- Recommended content creation  

- How to maximise PR publications & marketing channels 


- Measuring the ROI of a campaign  

- What to consider when hiring inhouse  

- What to expect when engaging with a PR agency  

- Cost considerations for inhouse hires, agencies and freelancers

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