Building Cross-Functional Alliances with Matt Ross
Play • 33 min

Phil is joined by commercial strategist Matt Ross to discuss the importance and steps of building cross-functional strategies for change. 

In our digital world, cross-functional alignment is essential during change projects because everything is connected. All big changes require every business area to support them through new ways of working. 

Most large changes have different benefits and drawbacks for each part of the organization. This means you must motivate groups with different perspectives to collaborate, share information and follow your plan.

So, how do you create cross-functional alliances to increase buy-in, secure resources and reduce roadblocks?

Matt can be reached at: 


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