Whether marketing to patients, consumers, caregivers, or doctors, to go the distance depends on two things: the right map and an experienced co-pilot. Danny Flamberg, Vice President, Strategy - HCP at LiveWorld. Danny is a pioneer in crafting compelling strategies, devising breakthrough messaging and embracing omnichannel thinking. He joined #MillenniumLive to share how LiveWorld helps hospitals and health systems through engagement at the intersection of social & digital. Danny talks through how LiveWorld is addressing patient & caregiver needs with online communities, while motivating and changing behavior through programs that spark an emotional response.