Brand integrity on Amazon is a key driver for truly successful sellers. Unpoliced, 3rd-party sellers will invade your Buy Box, take your revenue, and ruin your customers buying experience.
Our guest today, Jessica Wright
, Amazon Brand Strategist at Seller Labs
is a true Amazon guru and expert! Her ability to leverage Amazon’s brand tools is a critical part of how Seller Labs fosters brand equity, and produces real revenue growth for their clients.
Join us as we discuss:
- Amazon’s development in protecting brands
- Defending your sales channel properly when establishing on Amazon
- Going directly to Amazon first to establish your buy box
- Amazon giving sellers additional tools to protect themselves and their brand