Owning The Buy Box
Owning The Buy Box
Nov 21, 2022
Protecting Your Buy Box For Black Friday
Play • 50 min
High-traffic days like Black Friday can mean huge revenue gains for brands, or missed opportunities if you're not monitoring who is selling your product on Amazon. With massive demand increases comes a flood of bad sellers, looking to make your customers Holiday a real stinker!

Our guest today; Dan Brownsher, is the President, CEO and Co-Founder of Channel Key. Dan’s businesses have generated over $750 million dollars in Amazon product sales and he is a national thought leader when it comes to successfully managing the Amazon sales channel Channel Key helps provide a premium service for brands to understand and grow with their buy boxes.

Join as we discuss:

  • Protect Black Friday revenue on AmazonBlack Friday Selling on Amazon
  • Preferred selling models on Amazon
  • Direct-to-consumer to control distribution
  • Channel Key’s premium service to brand owners/manufacturers
  • Understanding Amazon’s transparency and brand protection programs
  • Preparing your buy box/business for the holiday season
  • Understanding your opportunity size
  • The ripple effects of an unprotected Buy BoxThe importance of Brand Identity on Amazon
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