LinkedIn is a mysterious creature.
The algorithm is a well-kept secret and there are rules that should be followed to stay onside and attract engagement on the platform.
In other words, it's not as simple as writing a post and clicking "publish".
Moritz Lang is a Swedish digital marketer who has emerged as a LinkedIn "guru".
On LinkedIn, he posts frequently on best practices and how to do the right things to create engaging content but also establish a strong presence.
For anyone looking to raise their LinkedIn game, this podcast is a must-listen.