Tara Hunt on Creating a DIY Marketing Platform for SMBs
Play • 21 min

Marketing can be painful for small businesses; spending money is a hard pill to swallow.

As a result, they adopt a DIY approach that often goes badly.

Tara Hunt experienced the small business marketing challenge while running a digital marketing agency.

Work easily done as a freelancer no longer made economic sense.

But rather than walking away from marketing-hungry entrepreneurs, Tara did something different.

She and her team at Truly created a program called Phlywheel, a marketing platform that combines DIY lessons, templates, coaching, and community.

It allows entrepreneurs to do marketing without spending a lot of money.

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