B2B and SaaS companies are scrambling to find ways to connect with prospects and customers at a time when in-person conferences aren't happening.
Some companies are attempting to replicate the in-person experience but many of these efforts are, at best, mediocre.
Clio, which offers software to law firms, however, appears to have discovered the recipe for success.
Its recent virtual conference attracted 4,500 paid (yes, paid!) attendees from 46 countries.
In this Marketing Spark episode, Clio's Alex Shipillo offers a behind-the-scenes look into:
- why and how the event was so successful
- why it charged people to attend, and
- what one sponsor did to make an impact.