2020 has been a big year for LinkedIn. The social media platform now has more than 720 million users globally.
It has transformed into a platform dominated by content and connections rather than a place where HR professionals troll for talent and people look for new opportunities.
In short order, many people have decided to embrace LinkedIn as the social platform to drive their personal profiles and careers.
From doubling-down on the platform over the past seven months, I've seen first-hand the power of LinkedIn to drive my fractional CMO business.
I've made new connections with people around the world and had dozens of conversations, including Camille Trent, a brand and digital marketing specialist with Texas Citizens Bank.
I reached out to Camille because she has established an engaged following since jumping hard into LinkedIn in August. I want to learn first-hand about how someone leverages LinkedIn effectively.