Every company wants its marketing to drive leads, sales, and ROI.
But marketing can be an up and down situation. Sometimes, marketing works. Sometimes, it doesn't.
On this episode of the podcast, Yaag Ganesh talks about why revenue marketing is an approach that ROI and predictability.
It's about focusing on marketing that works and then developing structures and workflows to "shampoo, rinse, and repeat."
Yaag and I also talked about:
- The rise of Clubhouse and why he's been spending a lot of time on the audio-only platform
- Building a personal brand as an international marketer.