In some respects, newsletters are the Rodney Dangerfield of the digital marketing world; they get no respect.
They’re widely used by B2B companies to engage and convert customers but they’re not seen as sexy.
To get some insight into the world of newsletters, I saw down with Ashley Guttuso, Director of Marketing at Simple Focus Software and the author of the Opt-in Weekly newsletter.
We talked about:
- Best practices and mistakes to avoid
- HubSpot's acquisition of The Hustle
- How and when to use curated content within newsletters.