In simple terms, account-based marketing (ABM) is about targeting the prospects that really matter.
It's about a laser-focused approach to marketing and sales.
Behind the scenes, however, a lot needs to happen. It includes ensuring that marketing and sales work together to attract, engage, and nurture prospects.
On this episode of Marketing Spark, Andrei Zinkevich also points out that ABM also involves determining the customers that you don't want as much as the customers you do want.
Andrei goes into depth about how his company, Full Funnel, helps B2B SaaS companies leverage ABM to drive leads and revenue growth.