xtensio is a classic story of how a service-based company turned a problem into a product.
The company was working with startups and needed better ways to support buyer personas and other marketing activities
It launched a few templates that resonated and then realized that there was more than enough demand to pivot the business.
In this episode of Marketing Spark, xtensio CEO Alper Cakir talks about the journey and how it has leveraged content marketing to drive brand awareness and inbound traffic.
It is interesting that xtensio doesn't have a marketing department. Instead, it relies on Cakir and in-house employees to create most of the content.