How to Hire the Right Marketing Consultant
Play • 31 min

Hiring a marketing consultant is often a leap of faith.

You’re hoping their expertise and experience fills gaps and make things happen.

But a lot of consulting engagements don’t work as well as expected.

- There’s misalignment on expectations.

- A lack of engagement and collaboration (no partnership)

- Not enough clarity about what success looks like.

- A lack of commitment to actually do marketing (more talk than walk)

When I lost a client recently, some of these issues reared their ugly heads.

To get some more perspective, I talked to Kevin Whelan, who helps marketing consultants improve their businesses.

A key theme was how companies need to hire consultant and, as important, how and when consultants should take on clients.

Consulting is a two-way street.

Both parties need to agree to work together. It’s there’s a good fit, that’s a great start.

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