Many marketers believe that when they hit "publish" on a piece of content, the job is done.
But the reality is it's just beginning.
Ross Simmonds says one of the keys to content marketing success is distribution. Without it, he says all you're doing is building a content library.
In this episode of Marketing Spark, Ross talks about:
- Why so many companies and marketers struggle with content distribution
- How to kick-start a content distribution plan
- How to repurpose content on multiple platforms
- Why it's important to focus on quality, not quantity
- How to create content that's valuable and SEO-friendly.