In an ideal world, B2B SaaS marketing and sales teams move forward in lock-step.
In reality, they often operate in silos.
The result? Sales complain that marketing gives them crappy leads. Marketing counters that sales can’t close deals.
How do you address this conundrum? The answer may be field marketing.
While it may not be the best-known marketing term, field marketers quarterback sales and marketing activities.
In this episode, Nick Bennett offers insight into field marketing; what it is, how it works, and why it is so effective.