In many organizations, marketing and sales operate in silos.
Sales complains that marketing delivers crappy leads while marketing claims sales can't close deals.
In an ideal world, sales and marketing operate as a cohesive team that collaborates to effectively attract and engage prospects.
On the Marketing Spark podcast, April Palmer provides insight into how startups and entrepreneurs can create powerful marketing and sales teams.
As well, she talks about the mistakes that many companies make when hiring a sales leader, and how to build a sales organization in the right way.
For companies looking for sales help, April has advice on how to hire a third-party sales organization.