Sketchnotes: Marketing with a Creative Twist
Play • 37 min

In a fast-moving marketing landscape, it's a challenge to break through and attract the spotlight.

Kacy Maxwell is taking a different and effective approach with a concept called sketchnotes that combines notetaking, doodling, and drawing.

It's a user-friendly and quick way to communicate ideas at a time when multi-tasking people scan rather than read.

In this episode of Marketing Spark, Kacy and I talked about:

- Why he embraced sketchnotes

- How B2B companies can embrace brand storytelling

- The marketing outlook for 2022

- Gated content

- His annual solitude trips.

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