In a fast-moving marketing landscape, it's a challenge to break through and attract the spotlight.
Kacy Maxwell is taking a different and effective approach with a concept called sketchnotes that combines notetaking, doodling, and drawing.
It's a user-friendly and quick way to communicate ideas at a time when multi-tasking people scan rather than read.
In this episode of Marketing Spark, Kacy and I talked about:
- Why he embraced sketchnotes
- How B2B companies can embrace brand storytelling
- The marketing outlook for 2022
- Gated content
- His annual solitude trips.